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RealNetworks and Mattel Announce the Release of 'UNO Undercover'
Wednesday, July 23, 2008
New game takes classic favorite to the casual space under multi-year agreement
SEATTLE, July 23 /PRNewswire-FirstCall/ -- From Casual Connect Seattle,
digital entertainment services company RealNetworks(R), Inc. (Nasdaq: RNWK)
and Mattel, Inc. today announced the release of "UNO Undercover(TM)." This
casual game adaptation of America's number one card game was developed as part
of Real and Mattel's exclusive multi-year agreement announced at last year's
Casual Connect Seattle. Mattel and Real have since been working together to
deliver some of Mattel's most recognizable games for downloadable PC and
online game play throughout the world on Real's extensive distribution
network.
"We are pleased to be working with Real's strong casual games development
team to bring players new and dynamic ways to enjoy one of our flagship
brands, UNO(R)." said Cynthia Neiman, vice president, digital play for Mattel,
Inc. "UNO Undercover" brings a fresh, light-hearted, engaging story element
to the classic game play that will allow fans to enjoy UNO in a new way and
also introduces our family-friendly brand to new players around the world."
"UNO Undercover," is an interesting twist on the classic favorite card
game UNO, which was originally developed in 1971 and has since sold more than
200 million games in more than 80 countries. This new adaptation includes a
cast of appealing characters including the story's star, Felicia Blue, a
retired spy and family woman of action who achieved childhood fame as an UNO
prodigy. Casual gamers will help Felicia sleuth her way through the
professional world of UNO, consisting of international spies and smugglers.
In addition to the story mode, players can choose to play the classic game
with up to three computer-controlled competitors.
"'UNO Undercover' is a fun, interactive take on a classic family
favorite," said Matt Turetzky, vice president of content and non-PC platforms
for Real's Games Division. "With the game's mystery storyline and an original
cast of characters, this new format of UNO adds a unique contemporary twist to
a true perennial powerhouse."
As a leading publisher, developer and distributor of casual games -- the
fastest growing category of PC games -- Real was chosen by the world's largest
toy and game manufacturer, Mattel, for its extensive distribution network and
prominence in the industry.
"UNO Undercover" is now available for trial and purchase at RealArcade.com
and GameHouse.com. It will also be available later this Fall at leading
retailers throughout North America.
RNWK-G
ABOUT REALNETWORKS
RealNetworks, Inc. delivers digital entertainment services to consumers
via PC, portable music player, home entertainment system and mobile phone.
Real created the streaming media category in 1995 and has continued to lead
the market with pioneering products and services, including: RealPlayer(R),
the first mainstream media player to enable one-click downloading and
recording of Internet video; the award-winning Rhapsody(R) digital music
service, which delivers more than 1 billion songs per year; RealArcade(R), one
of the largest casual games destinations on the Web; and a variety of mobile
entertainment services, such as ringback tones, offered to consumers through
leading wireless carriers around the world. RealNetworks' corporate
information is located at http://www.realnetworks.com/company.
About Mattel
Mattel, Inc., (NYSE: MAT, http://www.mattel.com) is the worldwide leader
in the design, manufacture and marketing of toys and family products. The
Mattel family is comprised of such best-selling brands as Barbie(R), the most
popular fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American
Girl(R), Radica(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands,
including Little People(R), Power Wheels(R) and a wide array of
entertainment-inspired toy lines. Mattel is recognized as one of the 100 Most
Trustworthy U.S. Companies by Forbes Magazine and is ranked among the 100 Best
Corporate Citizens by CRO Magazine. Committed to ethical manufacturing
practices, Mattel marks a 10-year milestone in 2007 for its ever-evolving
Global Manufacturing Principles and focus on sustainable business practices.
With global headquarters in El Segundo, Calif., Mattel employs more than
30,000 people in 43 countries and territories and sells products in more than
150 nations. Mattel's vision is to be the world's premier toy brands -- today
and tomorrow.
UNO and associated trademarks and trade dress are owned by Mattel, Inc.
(C) 2007 Mattel, Inc. All Rights Reserved. SCRABBLE is a registered trademark
of J.W. Spear & Sons, Limited, a subsidiary of Mattel, Inc.
RealNetworks, GameHouse, Mr. Goodliving, RealArcade, Rhapsody, RealPlayer
and the Real logo are trademarks or registered trademarks of RealNetworks,
Inc. or its subsidiaries.
SOURCE RealNetworks, Inc.
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