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Life of the South Becomes Fortegra Financial Corporation
Wednesday, July 23, 2008
JACKSONVILLE, Fla., July 23 /PRNewswire/ -- The Board of Directors of Life
of the South Corporation voted unanimously to change the name of the company
to Fortegra Financial Corporation announced Richard Kahlbaugh, President and
Chief Executive Officer.
"There are many reasons for the name change. After consulting with many
investment bankers, we determined that a name without a regional reference was
more appropriate as we continue to drive to an initial public offering.
Equally compelling has been our success in expanding our footprint. We now
conduct business in over thirty (30) states and have the authority to conduct
business in over forty (40) states. Finally, we are completing an acquisition
that will give us a significant presence in the southwest and the west coast,"
explained Kahlbaugh.
Mr. Kahlbaugh made it clear that the name change and rebranding is limited
to the holding company. "While we are changing the name of the holding
company, the operating entities will maintain their brand. The name change
will be completely transparent to our customers and the markets they serve.
More importantly, we remain committed to maintaining our business model and
our customer-focused service which has been the hallmark of our brand."
About Fortegra Financial Corporation
Fortegra Financial Corporation is one of the nation's leading insurance
services and marketing companies. The Company develops and distributes
products and services tailored to compliment a variety of consumer
transactions. Packaging Fortegra's unique products and services with consumer
transactions affords retailers, lenders and auto dealers the opportunity to
increase revenue and income.
Fortegra Financial serves banks, credit unions, auto dealers, consumer
finance companies, retailers, vacation ownership developers, OEMs, credit card
companies, small loan companies, insurers, and insurance agents. For more
information, visit http://www.fortegrafinancial.com or contact Rick Kahlbaugh
at 904-350-9660 extension 8201, or rkahlbaugh@fortegrafinancial.com.
SOURCE Fortegra Financial Corporation
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