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Targetbase Named Only U.S. Winner in Worldwide Web Analytics Championship
Thursday, August 07, 2008
Dallas-based Direct Marketing Agency is One of Five Agencies Worldwide to Win Award
DALLAS, Aug. 7 /PRNewswire/ -- Targetbase, a leading U.S. direct marketing
agency known for its expertise in combining data and analytics with
spectacular creative, was recently named one of five winners -- and the only
U.S. agency winner -- of the first international Web Analytics Championship
hosted by the Web Analytics Association (WAA). With founding and corporate
members such as Google, Yahoo!, Core Metrics, Web Trends, Walt Disney and
Omniture, the WAA seeks to pioneer online marketing analytics as an integral
part of business decisions.
The event, which took place during the second quarter of 2008, judged web
analysts on their ability to review complex web site and traffic data and
provide valuable, actionable insight that can improve performance.
Contestants were required to review and track the WAA's web site for two
weeks, and provide a comprehensive analysis that defined any site challenges
and proposed creative solutions.
Reports were judged by leading web analysts -- including Avinash Kaushik,
author and analytics evangelist at Google; Neil Mason, managing director of
Applied Insights; and June Dershewitz, vice president of analytics for
Semphonic -- for creativity and insight, and the five winners were chosen from
a field of 20 entrants. Participants analyzed the site using Google
Analytics. The contest was open only to WAA members.
According to Targetbase CEO David Scholes, the recognition from WAA
reinforces Targetbase's ongoing strategy to drive consumer understanding to
all media, particularly online media. "As the WAA award demonstrates, we
continue to find innovative ways to understand and leverage online and offline
consumer knowledge, and convert this information into action for our
customers," Scholes said.
Targetbase achieves superior marketing results by focusing on the
customers its clients have a right to win. The company manages real-time
interactions and long-term customer relationships through the integration of
advanced analytics, best-of-breed technologies and world-class creative. By
aligning the right messages, tactics, channels and timing, Targetbase puts
customers first.
Targetbase is a part of Omnicom Group Inc. (NYSE: OMC)
(http://www.omnicomgroup.com), a leading global advertising, marketing and
corporate communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning
and buying, direct and promotional marketing, public relations and other
specialty communications services to over 5,000 clients in more than 100
countries.
For more information, visit http://www.targetbase.com.
SOURCE Targetbase
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