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  Home News Technology Internet Technology Friday, July 19, 2019 
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Yamaha Launches STORIA Acoustic Guitars Featuring Distinctive Look for Recreational Players
Thursday, June 20, 2019

The new STORIA series is created with appealing finishes, tasteful inlay work and superb workmanship, and designed with beginning and potential players in mind

BUENA PARK, Calif., June 20, 2019 /PRNewswire-PRWeb/ -- Yamaha today unveiled STORIA, a series of three acoustic-electric guitars that are as fashionable as they are enjoyable to play. Designed with beginning and potential players in mind, their inviting body contours, slim necks, comfortable string height, and smooth fingerboard edges make them easy to pick up and play when inspiration arises, while at the same time their stylish color combinations make visual statements that enhance any living space.

STORIA Series guitars are more than simply attractive instruments for beginners, however. In addition to their appealing finishes, tasteful inlay work, and champagne gold tuners, they feature superb workmanship, solid tops, brass bridge pins, and Yamaha® SRT passive undersaddle pickups, which provide a warm and natural-sounding acoustic tone when the guitars are amplified. All three STORIA models have FS (Concert) body shapes with mahogany backs and sides, nato necks with walnut fingerboards, urea nuts and saddles, and 25" scale lengths. Complementary inside colors and sound hole inlays complete the designs.

STORIA I has a solid Sitka spruce top with an off-white semi-gloss finish and ivory body binding. The mahogany back and sides have a natural finish, the inside is light blue and the rosette is inlaid with ivory and mahogany. The guitar has a clear yet rich sound.

STORIA II has a solid mahogany top with a natural semi-gloss finish and a 3/16" (5mm) beveled edge. The mahogany back and sides also have a natural finish, the inside is ultramarine and the rosette is inlaid with ivory and abalone. The mahogany top, sides, and back give the guitar a warm yet well-balanced sound.

STORIA III has a solid mahogany top with a chocolate-brown gloss finish and black body binding. The mahogany back and sides also have a chocolate-brown finish, the inside is wine red and the rosette has ivory, red wine, and black inlays. The mahogany top, sides, and back give the guitar a warm yet well-balanced sound.

"There is a segment of today's younger generation that craves an outlet for creativity and self-expression without aspiring to be the next guitar hero," said Shannon McKee, product marketing manager, Yamaha Guitar Group. "STORIA answers that need with aesthetically-pleasing guitars that appeal to fashion-conscious, casual new players."

All STORIA guitars include a one-month subscription to FourChords, a guitar-learning app for iOS® and Android® that offers chord charts, lyrics, backing tracks, tutorials, and a tuner.

Pricing and Availability
Yamaha STORIA acoustic guitars are now shipping. Pricing is $653.00 (MSRP).
For more information, visit https://yamaha.io/YAMAHAACOUSTIC

-END-

About Yamaha
Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement, commercial installation and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and NEXO commercial audio products, as well as AV receivers, amplifiers, MusicCast wireless multiroom audio systems, Blu-ray/CD players, earphones, headphones, home-theater-in-a-box systems, sound bars and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, music, professional audio installation and consumer markets.

SOURCE Yamaha



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