WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Technology Internet Technology Tuesday, January 28, 2020 
Add Press Release News | News Feeds Feeds | Email This News Email


U.S. Consumers' Desire to Use Food as Medicine Is Evidenced by Emerging Superfoods
Wednesday, August 14, 2019

U.S. consumers are becoming increasingly aware of how their food and beverage choices can help them manage and, in some cases, reverse certain medical conditions, according to health and wellness research by The NPD Group.

CHICAGO, August 14, 2019 /PRNewswire-PRWeb/ -- While it is commonly understood that good nutrition promotes general health, consumers are becoming increasingly aware of how their food and beverage choices can help them manage and, in some cases, reverse certain medical conditions, according to health and wellness research by The NPD Group. NPD finds that about a quarter of U.S. adults are trying to manage a health or medical condition by making healthy food and beverage choices.

Younger adults, ages 18-24, are particularly interested in using foods to improve their health. Last year young adults chose foods and beverages with healthy profiles for 19 percent of their meals and in-between snacks. For example, nine percent of adults say a top nutrition goal is protecting brain health and when asked about foods that promote brain health, young adults were 45 percent more likely to express an interest in these products compared to 35-44 year-olds, finds NPD's Health Aspirations & Behavioral Tracking Service.

Growing interest in food as medicine is evidenced by the types of emerging superfoods*. Among the emerging superfoods NPD is tracking, consumers expressed the most interest in trying the following: elderberry, which contains antioxidants, and is believed to relieve colds, fight the flu, and boost the immune system; cannabidiol (CBD), which is an active ingredient in cannabis and may help treat conditions like pain, insomnia, and anxiety; and M?nuka honey, which is honey from the M?nuka flower and its perceived benefits are wound healing, soothing a sore throat, improving digestion, and more. Also up and coming as superfoods are reishi mushrooms, an Asian mushroom that is thought to boost immune systems among other health benefits; ashwagandha herb, sometimes referred to as "Indian ginseng" is believed to act as a sedative; and microgreens, young vegetables that have an intense aromatic flavor and concentrated nutrient content.

"There are a variety of superfoods, like kale, quinoa, and acai berry, that have mainstreamed and found their way into a myriad of foods," says Darren Seifer, NPD's food and beverage industry analyst. "Rather than being one of many offering a superfood, understanding the trajectory of emerging superfoods helps food marketers be ahead of the curve in making calculated decisions about new product investments."

*Superfoods are foods that are believed to be nutritionally dense and thus good for one's health.

About The NPD Group
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, games, and watches / jewelry. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

SOURCE The NPD Group



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav Transworld Systems Inc. Completes its Acquisition of Alltran Financial Services | Jan 28, 2020
Nav Smart City Networks Renews Technology and Telecommunications Contracts with Three Convention Centers | Jan 28, 2020
Nav 5W Public Relations Announces 2019 Employee Match Program and Charitable Donations | Jan 28, 2020
Nav Global Industrial Lifting Equipment Industry | Jan 28, 2020
Nav Google Cloud lands agreement with Lufthansa Group to support optimization of its airline operations | Jan 28, 2020
Nav How Companies Use Artificial Intelligence to Plan for the Big Game | Jan 28, 2020
Nav Global Inertial Measurement Unit (IMU) Industry | Jan 28, 2020
Nav Global Industrial Filtration Industry | Jan 28, 2020
Nav Vervotech Continues to Expand its Horizon by Integrating Strategic Suppliers | Jan 28, 2020
Nav Animation, VFX & Video Games in Asia-Pacific: 2020-2025 Market Outlook Report - 3D Animation & VFX are the Fastest Growing Segments | Jan 28, 2020
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News