WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Technology Internet Technology Saturday, August 24, 2019 
Add Press Release News | News Feeds Feeds | Email This News Email


U.S. Consumers' Desire to Use Food as Medicine Is Evidenced by Emerging Superfoods
Wednesday, August 14, 2019

U.S. consumers are becoming increasingly aware of how their food and beverage choices can help them manage and, in some cases, reverse certain medical conditions, according to health and wellness research by The NPD Group.

CHICAGO, August 14, 2019 /PRNewswire-PRWeb/ -- While it is commonly understood that good nutrition promotes general health, consumers are becoming increasingly aware of how their food and beverage choices can help them manage and, in some cases, reverse certain medical conditions, according to health and wellness research by The NPD Group. NPD finds that about a quarter of U.S. adults are trying to manage a health or medical condition by making healthy food and beverage choices.

Younger adults, ages 18-24, are particularly interested in using foods to improve their health. Last year young adults chose foods and beverages with healthy profiles for 19 percent of their meals and in-between snacks. For example, nine percent of adults say a top nutrition goal is protecting brain health and when asked about foods that promote brain health, young adults were 45 percent more likely to express an interest in these products compared to 35-44 year-olds, finds NPD's Health Aspirations & Behavioral Tracking Service.

Growing interest in food as medicine is evidenced by the types of emerging superfoods*. Among the emerging superfoods NPD is tracking, consumers expressed the most interest in trying the following: elderberry, which contains antioxidants, and is believed to relieve colds, fight the flu, and boost the immune system; cannabidiol (CBD), which is an active ingredient in cannabis and may help treat conditions like pain, insomnia, and anxiety; and M?nuka honey, which is honey from the M?nuka flower and its perceived benefits are wound healing, soothing a sore throat, improving digestion, and more. Also up and coming as superfoods are reishi mushrooms, an Asian mushroom that is thought to boost immune systems among other health benefits; ashwagandha herb, sometimes referred to as "Indian ginseng" is believed to act as a sedative; and microgreens, young vegetables that have an intense aromatic flavor and concentrated nutrient content.

"There are a variety of superfoods, like kale, quinoa, and acai berry, that have mainstreamed and found their way into a myriad of foods," says Darren Seifer, NPD's food and beverage industry analyst. "Rather than being one of many offering a superfood, understanding the trajectory of emerging superfoods helps food marketers be ahead of the curve in making calculated decisions about new product investments."

*Superfoods are foods that are believed to be nutritionally dense and thus good for one's health.

About The NPD Group
NPD offers data, industry expertise, and prescriptive analytics to help our clients grow their businesses in a changing world. Over 2000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including brick-and-mortar and e-commerce. We have offices in 27 cities worldwide, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, media entertainment, mobile, office supplies, retail, sports, toys, travel retail, games, and watches / jewelry. For more information, visit npd.com. Follow us on Twitter: @npdgroup.

SOURCE The NPD Group



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav RapidX Showcases X5 and X5+ USB Car Chargers, MyDesktop Wireless Charging Stand, and PowX2 Wall Charger at TSE 2019 | Aug 24, 2019
Nav SSIMWAVE shows support for Dolby Vision at IBC 2019, Sep 13-17 | Aug 23, 2019
Nav Selerix Systems Announces API Integration With Paylocity | Aug 23, 2019
Nav In Mind Cloud Appoints Karan Sood as Chief Technology Officer | Aug 23, 2019
Nav Surwon Technology Hails Samsung Graphene Smartphone Battery | Aug 23, 2019
Nav Novel Shares Life Story Based on Author's Husband, Family | Aug 23, 2019
Nav Christie Cinema Projection and Vive Audio at Procinal Carnaval, Colombia's Newest Multiplex | Aug 23, 2019
Nav IWL Announces New Protocol Test Environment - First Application TCP, IPv4, IPv6, ICMP, UDP Robustness Tests | Aug 23, 2019
Nav Balluff's New Tube LED Machine Lights Provide Strong Light Intensity with Glare-free Diffusion | Aug 23, 2019
Nav Human Resources Expert Shares Tips to 'Hack Recruiting' | Aug 23, 2019
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News