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Inspire Uplift Gains Insight Into Customer Buying Behavior and Increases Google Positivity Score by 15%
Wednesday, October 23, 2019

Inspire Uplift, a leading e-commerce retailer partnered with Sitejabber, the leading consumer-facing review platform to address their challenges of wanting to collect more user-generated content to gain insight into their customers' buying behavior as well as improve their reputation across the web. Sitejabber's industry-leading review collection and reputation management tools enabled Inspire Uplift to collect more than 20,000 reviews in the first 3 months alone, dramatically increase their review request response rate and increase their Google positivity score to 92%.

SAN MATEO, Calif., Oct. 15, 2019 /PRNewswire-PRWeb/ -- Inspire Uplift, a destination where consumers can acquire the newest, hottest and most innovative products that are trending worldwide always understood the importance and value of user-generated feedback and how crucial it is. As they looked to build their reputation across platforms other than Facebook, they noticed that there were some negative reviews across the web that they wanted to fix as these didn't accurately portray their business. Inspire Uplift wanted a solution that could not only manage their current reviews across multiple review sites but also enable them to collect more reviews and user feedback in order to gain insight into their customers' journey and buying behavior. "We wanted to streamline the customer experience by obtaining feedback and insights from a customer survey," said Aaron Layne, Inspire Uplift's CMO.

Sitejabber helped Inspire Uplift to improve its reputation across the web by enabling them to collect more customer content and feedback and use this to increase their sales and improve product discovery throughout the buyer journey. They collected valuable content after each sale that showed patterns of issues that allowed them to make simple but important changes to the customer journey. These changes impacted their sales and cart abandonment in a significant way. "We noticed a lot of our customers complaining about the frequency of a pop-up we were displaying. Once we decreased the frequency, we immediately saw an increase in sales," said Layne.

Sitejabber enabled Inspire Uplift to improve its reputation across the web, specifically increasing their Google positivity score from 77% to 92% through their review collection tools, also positively impacting their SEO. "Sitejabber is more useful than other review platforms we've used," Layne explained. "We even experienced a positive impact on our Google Shopping ads and quickly earned Google Seller Rating stars in our Google ads."

Inspire Uplift had previously used Trustpilot to collect 487 reviews in a year but wanted more customer feedback to provide better buyer insight. Sitejabber was able to collect more than 20,000 reviews in a 3 month time period and get them these insights much quicker due to increasing their review request conversion rate by 60%.

For Inspire Uplift, the value of review collection was more than they ever expected. They used it to increase their on-site sales, improve their SEO ranking, improve their reputation across multiple review sites and inform their product team with valuable feedback.

Inspire Uplift showcases the reviews on their Sitejabber Profile Page and other public-facing review platforms where millions of consumers search for, research and discover brands. As a result of increasing their star rating from 3 to 4.7 stars on Sitejabber, Inspire Uplift has increased its sales on average by 20%. Maintaining a positive reputation online is crucial these days, especially as consumers conduct research and rely on the opinions of others before buying.

Moreover, Inspire Uplift was extremely happy with the leads that their Sitejabber profile page created, sending them 200 highly qualified consumers to their website and fundamentally increasing their bottom line.

Since using Sitejabber, Inspire Uplift has experienced a positive impact across the board, from generating more traffic to their website to streamlining the customer buying experience and increasing their sales, they look forward to continued growth using Sitejabber's marketing technology.

"Sitejabber has without a doubt increased our sales, decreased our cart abandonment and had a hugely positive impact on our store. The results definitely surpassed more than we could have ever imagined." - Aaron Layne, CMO.

About Sitejabber
Sitejabber empowers businesses and brands of all sizes to accelerate growth via leveraging the voice of the customer through industry-leading review collection and reputation management tools. Sitejabber is the only review platform backed by Google and the United States National Science Foundation. More than 20,000 businesses currently use Sitejabber's tools to build a better brand online.
Sitejabber is headquartered in San Mateo, Silicon Valley. Contact us to learn more.

SOURCE Sitejabber



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