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DUBLIN, Oct. 18, 2019 /PRNewswire/ -- The "Debit Card Rewards: Taking a Focused Approach" report has been added to ResearchAndMarkets.com's offering.

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Debit Card Rewards: Taking a Focused Approach, discusses new competition faced by debit card issuers and suggests how then can keep their programs motivating yet cost-effective.

Rewards offered with traditional debit cards are still available from large and small financial institutions but are on the decline as debit card issuers look to cut costs in the face of ever smaller product margins. Forty percent of U.S. consumers surveyed by the author indicate that they are receiving rewards with their debit card today.

"Consumers today may have a more difficult time finding debit cards rewards from traditional financial institutions, but digital-only or challenger banks and merchants are filling the void. Some consumers, particularly those in younger demographic segments, which financial institutions want as customers, appear motivated to spend more in the pursuit of rewards and are taking their transactions and balances to these alternative payment options," comments the author of the report.

Highlights of the report include:

    --  Review of the types of rewards that financial intuitions are providing
        to their cardholders
    --  Survey of debit card rewards programs of large financial institutions,
        institutions below $10 billion in assets, and digital-only banks.
    --  Survey of merchant segments with merchant-provided rewards
    --  A discussion of approaches that financial institutions can take to
        support rewards on debit cards through a narrower focus on customers
        most likely to benefit and be motivated by them.

Key Topics Covered:

1. Executive Summary

2. Introduction

3. Consumer Perceptions of Debit Rewards

4. The Motivated Debit Rewards User

5. Predominant Reward Types

    --  Cash Back
    --  Points Programs
    --  Merchant Offers/Discounts

6. Survey of Debit Rewards Programs

    --  Survey of Large Banks and Credit Unions Offering Debit Rewards
    --  Survey of Smaller Banks and Credit Unions Offering Debit Rewards
    --  Survey of Digital-Only Banks

7. New Competition for Debit Rewards Programs

8. Conclusions

9. References

    --  Related Research
    --  Endnotes

Companies Mentioned

    --  American Express
    --  Axos Bank
    --  Bank of America
    --  BB&T
    --  Consumers Credit Union
    --  Cumberland Farms
    --  Discover
    --  Farmer's State Bank
    --  Fifth Third Bank
    --  First United Bank and Trust
    --  Green Dot Bank
    --  JP Morgan Chase
    --  Kroger
    --  PNC Bank
    --  Randolph Brooks FCU
    --  Schools First FCU
    --  Security Service FCU
    --  Starbucks
    --  SunCoast FCU
    --  SunTrust Bank
    --  Target

For more information about this report visit https://www.researchandmarkets.com/r/18hs2c

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

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View original content:http://www.prnewswire.com/news-releases/debit-card-rewards-taking-a-focused-approach-2019-consumer-study-300941218.html

SOURCE Research and Markets

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