Leo Burnett Creates Chief Experience Officer Role, Names Matt Marcus to Position
Friday, November 8, 2019
Marcus is a seasoned creative leader helping brands grow their connection with customers through emerging technologies.
CHICAGO, Nov. 5, 2019 /PRNewswire/ -- Leo Burnett North America has today named Matt Marcus to the newly created role of Chief Experience Officer. His client portfolio will include Kellogg, Kraft, General Motors and Miller Coors, among others. He starts in the position immediately; Marcus will report to Liz Taylor, chief creative officer, Leo Burnett Worldwide, and work closely with Jordan Doucette, CCO, Leo Burnett Chicago, Bob Winter, CCO, Leo Burnett Detroit, and Lisa Greenberg, CCO, Leo Burnett Canada.
"Matt is an innovative, collaborative, creative soul who will continue to push and transform us and our clients through fresh, forward-thinking work," said Taylor. "I've known Matt for quite some time and have no doubt that he will help us be uncommonly inventive and cement Leo's status as best in the world, bar none."
Marcus will partner with the agency's CCOs to create programs that keep up with the pace and proliferation of technology and clients' ever changing needs. He will be responsible for overseeing multi-channel customer experience strategies that deliver growth for Leo Burnett and its clients. Marcus joins the agency at a time when experience has become an increasingly significant element of the consumer journey, with nearly three-fourths (73%) of people identifying the customer experience as important to purchasing decisions and one in three (32%) people stating they'll walk away from a brand they love after only one bad experience.(1)
"This is an amazing opportunity to help one of the most renowned agencies in the world tell its stories through new technologies, in non-linear ways," said Marcus. "I'm so excited that I'll get to partner with Leo's talented leaders to bring forward creative solutions that grow brands and build business."
Throughout his career, Marcus has founded two companies and held executive roles at multinational corporations and startups alike. He has honed his skills in product design, global marketing, business management, operations, financial modeling and organizational design.
Marcus is a seasoned executive in the experience space, having worked with some of the world's most recognized brands. Most recently at R/GA, he co-founded and ran the Artificial Intelligence practice and developed the methodology for training global teams. A trained designer and creative leader, he also oversaw teams for experience design, visual design, brand design and systematic campaign creation, and was critical to R/GA's business development.
About Leo Burnett Chicago
Leo Burnett is a creative solutions company founded on the idea that "what helps people helps business." By solving human problems with the power of creativity, Leo Burnett delivers value for people and prosperity for brands. Part of the Publicis Power of One, Leo Burnett won 25 Lions at the 2019 Cannes International Festival of Creativity. To learn more about Leo Burnett and its rich, 84-year history, visit our site, Facebook page and follow us via @leoburnettchi.
(1) PWC: Experience is everything: Here's how to get it right, 2018
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SOURCE Leo Burnett
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