WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Web Hosting Domain Name Industry Thursday, December 12, 2019 
Add Press Release News | News Feeds Feeds | Email This News Email


Jivox Launches IQiD: A First-Party Deterministic Identity Graph Offering for Personalizing Dynamic Creative Without Third-Party Cookies
Tuesday, November 19, 2019

The Industry's Only Personalized Digital Marketing Platform to Use Hybrid Cloud Container Technology to Enable First-Party Data Access.

SAN MATEAO, Calif., Nov. 11, 2019 /PRNewswire-PRWeb/ -- Jivox, the leader in personalized digital marketing, announced today that Jivox IQiD(TM), a breakthrough technological solution for user identity, enables brands to personalize dynamic creative (DCO) at scale using first-party data they own as well as contextual triggers. With this first-party deterministic identity graph, brands are empowered to build 1:1 relationships with individual consumers without having to rely on third-party cookies. The new technology is available immediately as part of the Jivox IQ Enterprise version. Jivox Senior Vice President of Product and Engineering Shankar Venkataraman will present details about this innovative solution on November 12 at the IAB Tech Lab Innovation Day conference during a session entitled "No Cookies? Use Your First-Party Data to Drive Dynamic Creative Personalization."

By way of "silent tracking," marketing technology platforms use third-party cookies--often without consent--to identify users and their preferences. Such data is then packaged and sold to brands, leveraged for ad targeting and content customization. In recent years, increasing consumer outrage and privacy concerns have driven web browsers to take aggressive steps to disable the collection of data without user consent.

"As the leader of personalized digital marketing, we have a responsibility to listen to consumers and brands. We use technology to ensure that brands are compliant with consumer privacy while serving consumers the precise, relevant content that they so desired," said Diaz Nesamoney, Founder and CEO, Jivox. "We were one of the first marketing technology platforms to embrace GDPR, and we are already implementing CCPA. We wanted to continue leading on privacy by being the first to provide brands with a better way to continue personalizing experiences for consumers while being compliant with data privacy and consumers' demand for consent in the use of their data."

Apple Safari was the first browser to implement Intelligent Tracking Prevention (ITP). Recently, Firefox also decided to block third-party cookies. Google Chrome is expected to follow suit. As a workaround, some martech and adtech platforms employ fingerprinting technology. Instead of using third-party cookies, fingerprinting uses various pieces of information that are somewhat unique to a browser, such as browser version or installed plugins, to create a somewhat unique fingerprint for identifying the user. More and more browsers have responded by disabling fingerprinting within the browser environment, effectively disabling these mechanisms to identify the user.

Jivox's new IQiD technology was developed to enable brands to use their vast amounts of consented data to deliver personalized experiences to the consumers who have chosen to engage with or purchase from the brand--all in a privacy-compliant manner.

Unlike most martech and adtech platforms, which run outside the brand's firewall and domain, Jivox IQiD uses groundbreaking hybrid cloud technology that runs within the brand's domain. Fully integrated with the brands' data infrastructure, Jivox IQiD ensures that data collected for personalization utilizes the brand's consent technology and privacy compliance infrastructure for opt-out. Without relying on third-party cookies or fingerprinting techniques, Jivox IQiD essentially acts like a brand's CRM system.

Jivox IQiD communicates in real-time with Jivox IQ to deliver first-party data tied to the user. Jivox IQ then uses that data to power real-time decisioning through its Personalization HubTM technology, which stores and combines user attributes with other contextual data to deliver a precisely tailored message or content to the consumer.

For more information, please visit https://info.jivox.com/jivox-iq-identity-graph.

About Jivox
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data, AI/machine learning, Dynamic Creative Optimization (DCO), customer journey optimization and identity technologies to deliver user-consented omni-channel precision marketing. With Jivox, brands can track, measure, and optimize customer paths-starting from a brand website, email, or exposure to an advertisement-that are driving engagement and conversions. Through automation, Jivox delivers ROI by reducing production costs and increasing media performance. Jivox is trusted by hundreds of leading companies including Marriott International, Toyota, Sony, AirBnB, Mazda, Pepsi and more. Jivox has been recognized by Forrester as a leader in creative advertising technologies, and offers large global brands both experience and maturity. Learn more from The Forrester Wave(TM): Creative Advertising Technologies, Q42018 report by Forrester Research, Inc.

Media Contact:
Laura Goldberg
LBG Public Relations for Jivox
1.347.683.1859
pr@jivox.com

SOURCE Jivox



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav Workspot Welcomes Olivier Gachot as Chief Revenue Officer | Dec 12, 2019
Nav XM Cyber Announces the World's First Breach and Attack Simulation (BAS) for Hybrid Cloud Environments | Dec 12, 2019
Nav GoodFirms Announces Best 100 Software for Varied Categories - Dec 2019 | Dec 12, 2019
Nav Mphasis Inducts Quantel AI into Sparkle Innovation Ecosystem to Deliver AI-based Risk Management Solutions | Dec 12, 2019
Nav Global Cancer Immunotherapy Market Report 2020: Market Accounted for 50% o the Overall Oncology Drugs Market, Generating $75 Billion in 2019 and $115 Billion by 2023 | Dec 12, 2019
Nav Augtera Networks Raises $4M Led by Bain Capital Ventures for Industry's First AI Platform for Networks | Dec 12, 2019
Nav SparkCognition Appoints Jeff Lass as Chief Financial Officer | Dec 12, 2019
Nav The global multiplex assay market is predicted to register a CAGR of 7.46% during the estimated period, 2019-2027 | Dec 12, 2019
Nav Entegra Systems and Immersive Wisdom Demonstrate the Future of Multi-Domain Operations at Cyber Quest 2019 | Dec 12, 2019
Nav Mindtree Wins SAFA Best Presented Annual Report Award | Dec 12, 2019
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News