WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Online Marketing Thursday, August 6, 2020 
Add Press Release News | News Feeds Feeds | Email This News Email


New Survey Reveals 85% of Americans Won't Buy from a Company with a Poorly Designed Website
Thursday, December 12, 2019

A new survey highlights the purchasing decisions of American consumers based on a company's website design.

NEW YORK, Dec. 4, 2019 /PRNewswire/ -- A new survey of 1,500 Americans examines whether or not they would buy from a company with a poorly designed website. The survey was commissioned by IronMonk, a leading full-service digital marketing agency based in New York City.

Survey Question & Findings

The survey asked 1,500 Americans the following question:

Would you buy from a company that has a poorly designed, hard to navigate or outdated website?

    --  No.
    --  Yes.

According to the findings of the survey, 85.8% of all respondents indicated that they wouldn't buy from a company that has a poorly designed, hard to navigate or outdated website. Interestingly, when demographic filters were applied to the results specifically targeting females, the percentage skyrocketed to 90.1%. In addition, the age bracket with the highest percentage of respondents who indicated "No", was females between the ages of 18 and 24, at an astounding 92.6%.

Based upon the results of the survey coupled with research into consumer motivation online, trustworthiness is the key element that determines if a visitor to a company website will likely follow through with a purchase. Consumers use their intuition when making online purchasing decisions. If a company owns a website that makes visitors feel safe and comfortable, with clear prompts and relevant content, they are far more inclined to follow through with purchases. Professional quality web design is utterly imperative in forming the effectiveness and legitimacy of a company's online presence.

"The results of this survey are really interesting, but definitely aren't surprising. For companies to succeed and flourish online, good website design is absolutely critical. First impressions are everything, especially when it comes to the opinions that users will formulate about a company and brand when they visit a website," explained Amine Rahal, founder of IronMonk.

Conversely, 14.2% of respondents to the survey indicated that the quality of a company's website had no bearing on their purchasing decisions. Curiously, when demographic filters were applied to the results targeting only males, the percentage increased to 18.8%. Additionally, 21.9% of males 65+ selected this response. Of all female survey participants, 9.9% stated that they would make a purchase from a company with a bad-quality website.

The resounding conclusion of the survey, is that given the astronomical number of company websites for American consumers to choose from, a business must own a well-designed website to stand out from the competition and succeed.

Learn more about the study and see a complete breakdown at:

https://www.ironmonk.com/new-survey-reveals-85-8-of-americans-wont-buy-from-a-company-with-a-poorly-designed-website/

About IronMonk Solutions

IronMonk is a full service digital marketing agency, with a special focus on search engine marketing, conversion optimization, UX design, pay per click marketing, affiliate marketing program management and content optimization. The agency was founded in 2009 and has helped hundreds of clients improve their digital presence through cutting edge web marketing strategies and consultation services. IronMonk Solutions has been featured on Forbes, INC, Search Engine Journal and several other leading publications.

Media Contact:
Sarah Bauder
888.418.7798
230413@email4pr.com

View original content to download multimedia:http://www.prnewswire.com/news-releases/new-survey-reveals-85-of-americans-wont-buy-from-a-company-with-a-poorly-designed-website-300969337.html

SOURCE IronMonk Solutions



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav Software As A Service (SaaS) Market Could Exceed $600 Billion By 2023 | Aug 6, 2020
Nav Autodesk Extends Invitation to Join Financial Results Conference Call | Aug 6, 2020
Nav KAR Global Announces Participation in Upcoming Investor Conference | Aug 6, 2020
Nav Cellcom Israel Announces a Purported Class Action Filed Against the Company | Aug 6, 2020
Nav JMT Consulting Group Recognized on Accounting Today's VAR 100 List for 2020 | Aug 6, 2020
Nav SmallRig Announces the Master Kit for Sony Alpha 7S III | Aug 6, 2020
Nav Molecular Design Platform Accelerating Research For Huntington's Disease | Aug 6, 2020
Nav Las Vegas SEO Company Red Zone SEO Introduces Free SEO Review Tool | Aug 6, 2020
Nav Most Effective SEO Trends to Follow to Rank A Website in 2020: Cansoft Technologies | Aug 6, 2020
Nav topseos.com named DMA | Digital Marketing Agency Named Best SEO Company for August 2020 | Aug 6, 2020
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News