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Mediaplanet and University of Pennsylvania Lung Transplant Patient Team up in the Fight for Healthy Lungs
Friday, July 3, 2020

Mediaplanet's Lung Health campaign, found within USA TODAY and online, helps shed light on the important information people must know about their lung health.

NEW YORK, June 25, 2020 /PRNewswire-PRWeb/ -- Mediaplanet today announces the launch of this June's edition of "Lung Health." This campaign will advocate for clean air and what we can do to enjoy life with healthy lungs.

About 65 million people suffer from chronic obstructive pulmonary disease, and 3 million die from it each year, making it the third leading cause of death worldwide. About 334 million people suffer from asthma, the most common chronic disease of childhood, affecting 14 percent of all children globally. Dangers are lurking and actions must be taken to keep our planet safe and with the healthiest air possible. This campaign offers insight readers may have never known that will help them and their family and friends.

Sarcoidosis survivor Karen graces the cover of the print campaign. Karen shares her story of how she fought her battle with this disease and how Penn Medicine saved her. Penn Medicine was able to give her the transplant she needed. The recovery for Karen was long and hard, but she was able to live her life with her granddaughter to the fullest.

Karen states, "If you're afraid, speak to someone. Penn Medicine's Lung Transplant and Pulmonary teams have a wonderful support system, from the doctors to the nurses to the support groups to the patients. Speak to a specialist, take the chance; you won't regret it." Karen is one of the many lung disease survivors in this world. Her story is truly inspiring and is one of many similar successes.

The print component of "Lung Health" is distributed within today's edition of USA Today in New York, Los Angeles, Boston, Chicago, Washington, D.C., Baltimore, Atlanta, and the Carolinas markets, with a circulation of approximately 200,000 copies and an estimated readership of 600,000. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To view the digital campaign, visit: https://www.futureofpersonalhealth.com/campaign/lung-health/

This campaign was made possible with the support of the American Lung Association, LUNGevity, Cleveland Clinic, GO2 Foundation, Pulmonary Fibrosis Foundation, Weitz & Luxenberg, Penn Medicine, and Boehringer Ingelheim.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Abigail Hanania
Abigail.hanania@mediaplanet.com
(646) 619-3119

SOURCE Mediaplanet



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