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Ranker Leverages its Unique Rankings and Insights Intellectual Property for Brands and Studios
Friday, January 10, 2020
Media Publisher's new branded product suite goes first-to-market with AMC Networks
LOS ANGELES, Jan. 7, 2020 /PRNewswire-PRWeb/ -- Ranker, known as the world's leading publisher for fan-powered rankings on just about everything, announced new products for brands and studios using its own intellectual property which includes rankings and data correlations from over 1 billion votes. AMC Networks was the first to take advantage of these new products for their fall programming slate to reach Ranker's high-intent TV audience.
"We're excited to be able to offer advertisers the IP we have built based on the inputs of tens of millions of highly engaged monthly Ranker visitors. This goes well beyond current digital advertising products and it can only be found at Ranker." said Clark Benson, Founder and CEO of Ranker.
Product Features:
-- Ranked: High in PR value, this is the ultimate in true "earned media" as
it celebrates the high ranking the brand actually earned from fans
-- Native Rankings: Sponsored rankings are positioned above organic
rankings allowing a brand to control messaging by tying it to specific
rankings, control the share of voice in a category, and conquest
competitors
-- Ranker Recommends: Correlations from Ranker Insights are used to
recommend new audiences with proven built-in affinity.
-- Branded Rankings: Branded Rankings and editorial content are endemic to
Ranker. It's not advertorial and lives on the site after the campaign
ends.
"We were excited to have AMC as the first network to try these new products. Along with traditional measurement like CTR, these offer PR value, first-party data, extension to new audiences with proven affinity and in some cases can guide creative and product development," said Dana OMalley, Ranker's newly hired Head of Sales. Dana previously led sales teams for LoopMe, Google and Foursquare.
Ranker's continued growth is due to its expansion to over 100 employees and the strategic development of new business units across insights, ad tech, partnerships, emerging platforms and the upcoming launch of a personalized TV recommendation app powered by Ranker Insights.
For more information, please visit Ranker.
About Ranker
Ranker, a Top 50 site in the US, attracts more than 40 million monthly unique visitors worldwide and is the leader in fan-powered rankings on just about everything. Whatever the topic - TV, movies, video games, sports, brands, food, lifestyle - Ranker puts the vote into the hands of millions rather than a few critics to answer the questions we are most passionate about. Over 1 billion votes now power Ranker Insights, a treasure trove of psychographic correlation data that delivers personalized consumer recommendations ("if you like X, you'll also like Y, Z"), and also audience insights to marketers, studios, and platforms seeking a deeper understanding of consumer tastes and preferences. Headquartered in Los Angeles, Ranker also has offices in Chicago and NYC.
SOURCE Ranker
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