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China Console & TV-based Games Market Study, 2019-2023: Market Model, Revenue & Forecast - Featuring PlayStation, Xbox, Nintendo and Subor
Saturday, January 25, 2020

DUBLIN, Jan. 17, 2020 /PRNewswire/ -- The "China's Console & TV-Based Games Market" report has been added to's offering.

Since the overturn of the console ban in 2014, a healthy legal console games market in China has begun, thanks to the legal entry of PlayStation and Xbox.

Nintendo recently announced plans to distribute the Switch console in China as well. The Switch plus the 9th generation consoles anticipated to launch in 2020, should lead to total console hardware and TV and console game software sales (grey and legal) of $1.5 billion by 2023.

China's market for game consoles is often overlooked because the revenue is much lower than for PC and mobile games. Sony, Microsoft, domestic competitors, and others are active in China and despite the barriers to entry, success is profitable.

What's included:

    --  A comprehensive market model and 5-year forecast through 2023
    --  Qualitative and quantitative analysis on gamer demand, behavior, usage,
        and spending for console and TV-based games
    --  Growth drivers and inhibitors
    --  Analysis includes legal and grey market consoles and games, domestic
        consoles, and OTT boxes
    --  Sales and 5-year forecast for legal and grey market consoles including
        Microsoft Xbox, Sony PlayStation, and Nintendo Switch
    --  Top legal and grey market games
    --  Factors that console makers need to overcome in order to succeed in this
        market including cost, piracy, and government regulations
    --  Analysis of the publisher's proprietary survey of Chinese gamers
        regarding console gaming behavior, demand, spending and more
    --  54 pages with 23 data exhibits

Key takeaways from the analysis:

    --  China's console gaming market is building, as PlayStation, Xbox and most
        recently Nintendo has strategically entered the market in the last 5
        years since the 14-year console ban was lifted in 2014.
    --  2018 console hardware and console +TV based game revenue were $767.1
        million, projected to rise 11% to $851.1 million this year.
    --  Sales of Nintendo Switch plus the 9th generation PlayStation and Xbox
        consoles anticipated to launch in 2020, will contribute to total console
        hardware and console + TV-based games revenue doubling to $1.5 billion
        in 2023. This will be about 1/4 hardware and 3/4 software revenue.
    --  The research expects grey market console software sales to remain higher
        than legal game software sales through 2022. Legal console software
        revenue is projected to overtake grey market revenue in 2023.

Key Topics Covered

    1. Console Hardware & Games Market Model
    2. Console Hardware & Games Revenue Forecast
    3. Console Gamers
    4. TV Based Games Market Model
    5. TV Based Games Revenue & Forecast
    6. TV Based Gamers
    7. Game Consoles in China
    8. Sony PlayStation
    9. Microsoft Xbox
    10. Nintendo
    11. Chinese Consoles
    12. Subor
    13. Growth Drivers & Inhibitors
    14. Gamer Insights
    15. Regulations

Companies Mentioned

    --  Nintendo
    --  PlayStation (Sony)
    --  Xbox (Microsoft)

For more information about this report visit

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Media Contact:

Research and Markets
Laura Wood, Senior Manager

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SOURCE Research and Markets

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