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ARM Announces Active Assist Service to Accelerate Parter Deployment of ARM Architecture
Tuesday, October 07, 2008
ARM Active Assist Offers ARM Partners Targeted Onsite Expert Advice to Help Teams Better Optimize ARM Subsystem Designs
CAMBRIDGE, England, October 7 /PRNewswire-FirstCall/ -- ARM ((LSE: ARM);
(Nasdaq: ARMH)) today announced the availability of its new Active Assist
on-site service to meet ARM(R) IP Partners' demand for rapid IP deployment.
Active Assist will help embedded system designers, implementers and
programmers of ARM-based platforms to shorten their time to market by quickly
gaining the engineering expertise on ARM IP that is most relevant to their
design project. The service will offer customers architectural design advice
to ensure best practice techniques are adopted, thereby helping achieve
optimal ARM subsystem design. In addition, project monitoring and proactive
technical feedback during the lifecycle of the customer project will help to
reduce time to market and increase design-in confidence for new ARM Partners.
Active Assist helps make engineering teams more effective on ARM IP
through a range of customized deployment services, including:
- Tailored training customized to project requirements, delivering the
most relevant knowledge in the shortest time possible
- On-site design and flow auditing from dedicated ARM analysts to
optimize the team set-up for ARM deployment
- Assistance on delivering high-performance, energy-efficient SoC
implementations through the combination of ARM's processor and Fabric
IP in conjunction with ARM's Physical IP portfolio of highly optimized,
leading-edge cell libraries, memory compilers and interface products
- Regular correspondence through project monitoring to track milestones
and ensure constant checking against best-practice ARM design
techniques
- Comprehensive technical design reviews before design sign-off to give
confidence that the ARM subsystem design is optimal
- Assistance with test chip and debug environment set-up to get the
prototyping environment up-and-running as fast as possible when first
silicon is returned
"We are helping our Partners help themselves," said Paul Elbro, VP and
general manager, ARM Services. "The ARM Active Assist service aids
engineering teams coming up to speed on ARM IP to benefit directly from our
design expertise. We are in a unique position to offer this high value
service to adopters of ARM processor-based technology."
The customized deployment services offered within the ARM Active Assist
service can be acquired in distinct service packages tailored to meet
different project demands. These packages range from complete front-to-back
project assistance from team set-up through architectural specification and
design sign-off, to one-off engagements including assessment of project
set-up, architectural design review, or on-site help with prototype board
bring-up.
"We found the ARM Active Assist program highly valuable to our
development program" said Stefano Ravaglia, SoC R&D Director, Computer
Systems Division, STMicroelectronics. "Our design team were all new to the
Cortex(TM)-A9 processor and the AMBA(R) 3 AXI(TM) methodology. The ARM Active
Assist team delivered targeted in-depth knowledge showing deep experience of
complete system design. It enabled us to rapidly get to grips with the
technology and have confidence that we were focusing on the most critical
parts of the ARM subsystem design."
The Active Assist service is backed by a team with extensive ARM
deployment experience across a wide range of design environments,
technologies and product requirements. All services are provided with
comprehensive documentation of the ARM analysis and recommendations signed
off by ARM to ensure high quality results and customer satisfaction.
Availability
Initial rollout in 2008 will be limited to the US and Europe, with
rollout to other world regions planned for 2009. Active Assist packages will
initially be offered for the ARM7(TM) processor family, ARM9(TM) processor
family, ARM11(TM) processor family, MPCore(TM) multicore technology and
Cortex family of processors, AMBA interconnect and Fabric IP, CoreSight(TM)
on-chip debug and trace technology and the RealView(R) debugger. Additional
information on ARM Active Assist is available at
http://www.arm.com/support/activeassist.html
About ARM
ARM designs the technology that lies at the heart of advanced digital
products, from wireless, networking and consumer entertainment solutions to
imaging, automotive, security and storage devices. ARM's comprehensive
product offering includes 32-bit RISC microprocessors, graphics processors,
enabling software, cell libraries, embedded memories, high-speed connectivity
products, peripherals and development tools. Combined with comprehensive
design services, training, support and maintenance, and the company's broad
Partner community, they provide a total system solution that offers a fast,
reliable path to market for leading electronics companies. More information
on ARM is available at http://www.arm.com.
ARM, RealView and AMBA are registered trademarks of ARM Limited. ARM7,
ARM9, ARM11, MPCore and AXI are trademarks of ARM Limited. All other brands
or product names are the property of their respective holders. "ARM" is used
to represent ARM Holdings plc; its operating company ARM Limited; and the
regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM
France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design
Automation Inc.; AXYS GmbH; ARM Embedded Solutions Pvt. Ltd.; and ARM
Physical IP, Inc.; and ARM Norway AS.
SOURCE ARM Ltd
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