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Coremetrics 2009 Offers Unparalleled Insight Into Online Visitor Behavior
Tuesday, October 07, 2008
Delivers the Industry's Only Marketing Benchmarking Tool
SAN MATEO, Calif., Oct. 7 /PRNewswire/ -- For too long, marketing
professionals have found themselves drowning in a sea of numbers about how
their online campaigns are performing, with no clue as to how to interpret the
data, much less how to use it to better serve their visitors and drive
business results.
That's why today Coremetrics, the leading provider of digital marketing
optimization solutions, unveiled Coremetrics 2009, a significant technology
upgrade to Coremetrics Benchmark(TM), Coremetrics Explore(TM) and Coremetrics
Search(TM) along with further refinements to the award-winning Coremetrics
Analytics(TM) solution. Coremetrics 2009 takes the guesswork out of digital
marketing optimization and delivers what no other solution in the industry
can: the industry's only peer-level benchmarking solution that accurately and
easily measures marketing results against the competition. Coremetrics 2009
also delivers significant enhancements that pave the way for visitor-centric
marketing -- including powerful new tools for understanding mobile users and
their interactions with online campaigns.
Coremetrics Benchmark gives businesses a highly visual and customizable
dashboard for analyzing their site's performance competitively and
historically. Clients can compare their business's performance against a
vertical and a sub-vertical, as well as against the historical performance of
their site. Coremetrics 2009 helps businesses understand whether they're doing
marketing right.
Coremetrics Explore is an ad-hoc reporting application that empowers
businesses to independently create custom reports on the fly, without having
to rely on IT or on an analytics vendor. With Coremetrics 2009, businesses can
take advantage of Explore's new best practice, standard reports to more
quickly gain insights into business trends such as marketing channel shift and
visitor engagement. Marketers can more easily customize their reports to
deliver the right data to the right stakeholders in the right context by
taking advantage of new functionality, including:
-- Mobile Analytics to understand the role mobile devices and carriers
play in the success of online marketing campaigns. Users can correlate the
data with other values such as pages seen, product purchased, marketing
channels, visitor geography and more.
-- Relational Zoom to immediately relate one set of data to multiple data
sets, and uncover hidden data relationships.
"Coremetrics Explore can help us understand how well we cater to our
visitors by shedding light on previously unidentified bottlenecks and spotting
opportunities for improving the customer experience," said Sean Murphy, vice
president of marketing, at CustomInk.com. "With Explore our Web analytics data
is richer. Explore's ability to provide attributes data, which we can analyze
along with our own unique business data, gives us an entirely new perspective
on our customers' online experience."
Coremetrics Analytics provides the most accurate and complete record of
visitor behavior, capturing every click of every visitor over time, and
storing them in Coremetrics' LIVE (Lifetime Individual Visitor Experience)
Profiles' secure data warehouse that comes standard with the solution.
Coremetrics 2009 introduces several customer-requested refinements to
Coremetrics Analytics, including a new annotations function so that users can
flag important data points and trends.
Coremetrics Intelligent Offer drives more revenue from cross sells and up
sells with greater merchandiser control to support product promotions, more
targeted rules and the ability to view sample offers. Coremetrics 2009
introduces simplified tagging and output loading which can reduce deployment
times by as much as 30 percent.
Coremetrics Search gives marketers greater control over their online
dollars through enhancements to bid management rules. Marketers can now tie
bids to imported metrics such as inventory or cost of goods sold (COGs),
calculated metrics such as net revenue or ad revenue per page view. Through
these new rules, marketers can be laser focused on their advertising spend and
avoid paying for keywords tied to low- or out-of-stock items. Coremetrics
Search is now available in Japanese.
"Optimizing the Web channel through analytics has never been more
important to an organization's bottom line, but the analysis tools must
address the needs and skill levels of the end users," said Bill Gassman,
research director at Gartner. "Reports must tell a story and be flexible
enough to rapidly answer follow-up questions. Also, new styles of multi-media
content and mobile devices must be accounted for along with simple integration
to or from enterprise data sources."
"Online business optimization packages flood marketers with numbers that
make it all too easy to forget that there's a customer behind every click,"
said John Squire, chief strategy officer for Coremetrics. "Coremetrics 2009 is
the only solution available today that makes it simple for businesses to
really get inside their customers' heads -- either by analyzing macro trends,
or by drilling deep into individual behavior. Then we take it to the next
level by helping marketers gauge their business's performance against their
competition. We see this combination as a one-two punch for marketers
everywhere."
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization
solutions. Its solutions generate high return on online marketing investment
and continue to pay daily dividends in improved marketing performance. Over
1,200 online business sites, transacting over $15 billion this year, are now
using Coremetrics' Software as a Service (SaaS) solution to optimize online
marketing efforts. Coremetrics' solutions encompass advanced online analytics
and precision marketing applications, including search engine bid management,
email marketing and cross sell applications to acquire customers more cost
effectively, increase conversion rates, and increase lifetime customer value.
The company is privately held with funding from 3i, Accel Partners, FTVentures
and Highland Capital Partners, is headquartered in San Mateo, California and
competes with Omniture and Webtrends. To learn more about Coremetrics, visit
http://www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To
learn more, visit http://www.coremetrics.com/privacy.
SOURCE Coremetrics
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