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Calling All Proud Jersey Parents: Gap Takes Its Casting Call Search to The Garden State to Find the New Faces of babyGap and GapKids
Tuesday, October 07, 2008
This Weekend Visit babyGap and GapKids at Cherry Hill Mall, Garden State Plaza and Willowbrook Mall to Have Free Professional Photos of Your Tot Taken for Gap's Nationwide Search to find America's Freshest Young Faces
WAYNE, N.J., Oct. 7 /PRNewswire-FirstCall/ -- Calling all babies, kids and
proud parents - super tot stardom may be no farther away than a trip to the
Gap! Today, Gap announced that it will be hosting Casting Call photo-ops at
its Willowbrook Mall babyGap store on Friday, Oct. 10, and Saturday, Oct. 11,
from 10:00 a.m. to 4:00 p.m. and at its Cherry Hill Mall GapKids and Garden
State Plaza babyGap stores on Friday, Oct. 10, from 10:00 a.m. to 4:00 p.m.
Children, 10-years-old and younger, will have the opportunity to
participate in a free photo shoot with a professional photographer on a first-
come, first-serve basis. After their child's moment in the spotlight, each
parent will receive a card with directions to retrieve his or her child's
photo online and can then submit their favorite photo to the Gap Casting Call
search Website at gap.com/castingcall.
"Casting Call is an event that we really look forward to every year - it's
an opportunity for us to meet and interact with our customers and their
children in a unique and exciting way," said Pam Wallack, president of
babyGap, GapKids and GapMaternity. "This is the first time we're doing the
photo-op events in select stores. By adding in these events to the Casting
Call experience, we hope to give even more children a chance to participate in
the contest by helping them with the first step - taking a great photo that
really expresses who they are!"
More than 40 photo-op events are being held at babyGap and GapKids stores
across the nation. A complete list of photo-op events is available online at
gap.com/castingcall.
Event Location and Time:
CHERRY HILL MALL
Location: GapKids
2000 Route 38
Cherry Hill, NJ 08002
Date: Friday, Oct. 10
Time: Casting Call Hours: 10:00 a.m. to 4:00 p.m.
GARDEN STATE PLAZA
Location: babyGap
290 Garden State Plaza
Paramus, NJ 07652
Date: Friday, Oct. 10
Time: Casting Call Hours: 10:00 a.m. to 4:00 p.m.
WILLOWBROOK MALL
Location: babyGap
1400 Willowbrook Mall
Wayne, NJ 07470
Date: Friday, Oct. 10 and Saturday, Oct. 11
Time: Casting Call Hours: 10:00 a.m. to 4:00 p.m.
About Gap Casting Call
From Sept. 15 to Oct. 22, parents across the country are encouraged to
visit gap.com/castingcall where they can upload their favorite photo of their
babies (ages 4 and under) and kids (ages 5-10) for a chance to be featured in
an upcoming babyGap or GapKids campaign. During the contest entry period, Gap
and Snapfish are offering special offers for all valid entries so no one will
walk away empty handed! Parents can also check out leading pregnancy and
parenting web site, LilSugar (http://www.lilsugar.com/gap) for special Gap
Casting Call features, as well as tips, trends, product reviews and insider
secrets to make mom's life easier.
Once all contest entries are received, judges will narrow down the field
to twenty finalists - 10 babies (5 girls and 5 boys) for babyGap and 10 kids
(5 girls and 5 boys) for GapKids. These twenty finalists will be flown to San
Francisco to participate in a Gap photo shoot and will receive prize packages,
including a $300 gift card from babyGap / GapKids and $250 in photo gifts from
Snapfish.
On Dec. 8, the twenty finalists will be announced and voting begins. It
will be up to America to decide who will be featured in a babyGap and GapKids
2009 campaign. Voting will be conducted from Dec. 8 to Dec. 21, at
gap.com/castingcall. The winners will be announced in mid-January.
Four children will be selected as winners of the Gap Casting Call -- one
baby girl and one baby boy for babyGap and one girl and one boy for GapKids.
The winners will be featured in the windows of babyGap and GapKids stores from
coast-to-coast and will receive other incredible prizes including a year's
supply of clothing from babyGap or GapKids and $450 worth of photo gifts from
Snapfish.
For official rules, please visit http://www.gap.com/castingcall.
Media Contacts:
Katie O'Kane Kim Terry
SS+K for Gap Gap Marketing & PR
kokane@ssk.com kimberly_terry@gap.com
212.419.3374 415.427.484
SOURCE Gap
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