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Sittercity.com and TodaysMama Team Up to Offer Free Babysitting on Election Day
Tuesday, October 07, 2008
Through MamaVote Initiative, Partners Work to Get Moms Out to Vote in 2008 Election
SALT LAKE CITY and CHICAGO, Oct. 7 /PRNewswire/ -- I want to vote, but I
don't have anyone to watch the kids. I can't leave them home alone! When
you're a mom, balancing your parental responsibilities with your civic duty
seems more and more daunting as Election Day approaches. But not this year!
TodaysMama and Sittercity.com today announced that as part of the MamaVote
initiative, they will offer free and discounted babysitting on Election Day,
November 4, 2008. From October 27 to November 3, all individuals who sign up
for a membership at Sittercity.com with the promotional code "MamaVote08" will
be eligible for 50 percent off babysitting on Election Day. In addition, the
first 50 individuals to register will receive free babysitting for two hours
on Election Day.
TodaysMama joined with the League of Women Voters and Sittercity.com to
launch MamaVote last year, a non-partisan, education and inspiration-based
initiative that encourages mothers to get involved in the political process.
By offering discounted, reliable babysitting, these organizations hope to get
more women to the polls.
"Mothers make up one of the most powerful voting blocks in our nation,"
said Rachael Herrscher, co-founder and CEO of TodaysMama. "We want to
encourage all mothers to vote, and finding a babysitter can be a big road
block. Mothers can and do make a difference every day, and we are excited to
see the voter turnout for this historical election."
In the current political environment, U.S. women are significantly
under-represented in public office. There are 87 women serving in the Senate
and House, making up just 16 percent of Congress. The U.S. ranks 66th in the
world in the percentage of women in national parliaments -- trailing such
nations as Iraq, Cuba, South Africa and China. In the 2004 election, women
voted at a 65 percent rate, compared with 62 percent of men. Most analysts
believe that women constitute the vast majority of swing voters, making
election cycles potentially more dynamic and less predictable.
"We are honored to partner with TodaysMama and the League of Women Voters
to make it easier for women to vote in key U.S. cities by providing them with
reliable election-day child care," said Genevieve Thiers, founder and CEO of
Sittercity. "The nation and its children will benefit tremendously from
having even more mothers involved in the process of electing public servants."
Mothers can go to http://www.sittercity.com and register using the
discount code MamaVote08. For articles, interviews and voting information,
visit http://www.MamaVote.com.
About Sittercity.com
Sittercity.com(R), the inventor of online caregiving, is America's largest
and most trusted online source for child care, pet care, senior care,
housesitting, housekeeping and tutoring. As a network of hundreds of
thousands of caregivers nationwide, Sittercity helps families and individuals
find the perfect in-home care provider quickly, easily and safely by using the
company's four-step screening process, which includes checking references,
reading caregiver reviews, conducting interviews and utilizing free access to
background checks. Sitter profiles also come with photos, experience,
training, safety skills, availability calendars, reviews and more.
Registration for sitters is free, and care seekers pay as little as $8 per
month for a membership, which gives them unlimited ability to post jobs, and
search, contact and hire sitters in their areas. A true pioneer in its field,
Sittercity.com has been featured by hundreds of media outlets, from the Today
Show to the Big Idea with Donny Deutsch to the Wall Street Journal.
Sittercity has also received twelve national awards, including a U.S. Small
Business Administration award in 2006 from President Bush, and three
international awards, including first place in the prestigious UPS "Out of the
Box" Small Business contest. For more information, visit the company Web site
at http://www.sittercity.com.
About TodaysMama
TodaysMama (http://www.TodaysMama.com) provides personal, professional and
parenting resources designed to inform, enrich and inspire mothers. Founded
in 2004, TodaysMama produces local Mama's Handbooks and an online community
where moms can explore local events and information, and tune into national
content and initiatives. There are 17 local markets in the TodaysMama family,
including Arizona, the Bay Area (Alameda, Contra Costa, Peninsula, Silicon
Valley North, Silicon Valley South, and Solano), Green Bay, Houston, Southern
Nevada, San Diego, Santa Cruz/Monterey, South Florida, Seattle, Spokane, Utah
and Washington, D.C.
About MamaVote
TodaysMama has partnered with the League of Women Voters and
Sittercity.com to launch the MamaVote Project (http://www.MamaVote.com), a
non-partisan, education and inspiration-based initiative that encourages
mothers to get involved in the political process. MamaVote offers a broad
array of educational and practical resources to increase the role women and
mothers play in the political process, from the school board to the federal
level. We want to encourage women to make informed and responsible choices for
their family, community and country.
SOURCE Sittercity.com
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