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Internet ad spend helps hold off advertising downturn
Wednesday, October 08, 2008
Internet advertising spend is "propping up" traditional media, according to a report, surging 21% year on year to £1.68bn in the first six months of 2008. The resilience of internet ad spend in the downturn turned what would have been a 4.6% year-on-year decline in UK advertising spend in the first half to a slide of just 0.7%, according to the study by the Interactive Advertising Bureau and ...
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