|
In Search of the Holy Long Tail: African-Americans and Web 2.0
Friday, October 10, 2008
AUSTIN, Texas, Oct. 10 /PRNewswire/ -- My Black Networks, LLC announced
today a new portal site -- The MyBlack(TM) Urban Vertical
(http://www.MyBlackNetworks.com) -- with a core mission to address the
fragmented state of data that is culturally relevant to its target markets. My
Black Networks (MBN) defines itself as an ecosystem of informational web sites
targeting unique segments of the African, African-American and Caribbean
communities or the African Diaspora. MBN seeks to fill a service gap while
expanding networks and empowering communities.
Currently, social media and networks that target blacks tend to focus
primarily on casual topics such as entertainment, dating, celebrity news and
gossip. And, while MBN recognizes this market is satisfying a consumer demand,
they have chosen to respond to other niche markets that are somewhat ignored
by mainstream media and are seeking online resources consistent with more
serious pursuits such as: business, finance and health.
The first phase of the launch includes unique web sites for 20 cities with
large African-American populations. Each site includes the MyBlack(TM) brand
and offers relevant national and local news; a black-owned business directory;
small business resource center; a wealth-building section; an events section;
and special interest areas for lifestyle, health and romance. Each city's site
is accessible from the portal and is also connected to a shared social
networking platform.
Eventually, MBN plans to expand to include over 200 major cities around
the globe from within the U.S., Africa, Brazil, Canada, the Caribbean, and
Europe.
MBN's primary objective is to facilitate targeted vertical search by
employing vertical branding of relevant content. In the future, they hope to
partner with a vertical search engine or to create their own.
When asked what MBN intends to do after reorganizing the Web, Elbert
McQuiller, co-founder, shrugs and replies, "Watch the tail wag the dog."
"Long tail" is a reference to a phrase coined by writer Chris Anderson in
his October 2004 article in Wired Magazine. The hotly-debated premise of
Anderson's article is that the Internet has lowered the cost of distribution
to the point that it now makes sense for merchants to address the demand of
niche groups for more tailored goods and services.
For more information, visit: http://www.MyBlackNetworks.com.
*(LOGO 72dpi: Send2Press.com/mediaboom/08-1010-MyBlackNets_72dpi.jpg)
This release was issued on behalf of the above organization by
Send2Press(R), a unit of Neotrope(R). http://www.Send2Press.com
SOURCE My Black Networks, LLC
|
|
|
|
 |
Kelley Blue Book Announces Winners of 2009 Best Resale Value Awards | Nov 19, 2008
|
|
Waste Management and Sony Electronics to Host Free Electronics Recycling Event | Nov 19, 2008
|
|
Kelley Blue Book's kbb.com(R) Releases 2009 Residual Value Analysis | Nov 19, 2008
|
|
Kitcheninspiration.com Launches, Offers Personal Designer Experience at the Click of a Mouse | Nov 19, 2008
|
|
LP33.tv Announces First in Series of Partnership Deals With Indie Record Labels | Nov 19, 2008
|
|
Via Spiga Flagship Store Debuts in Soho, New York City | Nov 19, 2008
|
|
Recipe Website www.COOKSTR.com Launches 'Good Food is for Everyone' | Nov 19, 2008
|
|
Online Food Destination www.COOKSTR.com Launches | Nov 19, 2008
|
|
Rebit(TM) Launches Reseller Partner Program | Nov 19, 2008
|
|
Dr Pepper Unveils Major League Gaming Themed Bottle and Promotion as Part of Expanded Sponsorship | Nov 19, 2008
|
|
|
