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Oro Unveils Feature-Packed OroCommerce Version 4.1
Friday, February 28, 2020
Leading B2B eCommerce platform gains new CMS, data management, and B2C features
WEST HOLLYWOOD, Calif., Feb. 20, 2020 /PRNewswire/ -- Business applications pioneer Oro, Inc., today announced the launch of the 4.1 version of OroCommerce, the No. 1 B2B digital commerce platform relied upon by many international corporations around the world. OroCommerce 4.1 maintains Oro's commitment to flexible, open-source, robust, and user-friendly design, while delivering a range of new tools to streamline the management of content and product data, along with greater functionality for both B2B and B2C users.
OroCommerce 4.1 includes a slew of new and updated features designed to significantly enhance B2B merchants' ability to efficiently manage all aspects of their eCommerce operations at scale. Key new features include:
1. Improved Content Management System (CMS) Capabilities OroCommerce 4.1
features a new WYSIWYG editor that gives users full control over page
layout, content customization, and multi-device presentation. Dynamic
content widgets also allow users to configure, preview, and publish
content blocks with features including multimedia files, call-to-action
buttons, and product detail snippets -- and no matter where the content
blocks are viewed, they will have up-to-date information such as pricing,
quantity tiers, and product availability.
2. PWA and Storefront APIsThe 4.1 release significantly extends
OroCommerce's storefront API coverage, simplifying the development of
Progressive Web Applications (PWA) and native mobile applications.
Through this feature, enterprises can ensure their web pages load
quickly, even on slow mobile networks, and decrease overall mobile
traffic while continuing to deliver a high-quality user experience and
hassle-free navigation.
3. Seamless Product Data and Assets Management OroCommerce 4.1 makes
maintaining product-level attribute data a breeze by allowing users to
easily export specified products for revision, and to import updated
product data from ERP or PIM systems in a structured manner, reducing the
need for manual editing. The platform also gains enhanced
asset-management controls, so that images, videos, and PDF documents can
be reused across content fields and product segments without users having
to upload files each time.
4. Easy Set-up for B2C WebsitesOroCommerce is tailor-made for B2B merchants
-- but OroCommerce 4.1 also gives B2C sellers out-of-the-box access to
the platform's comprehensive eCommerce feature-set. With a single click,
users can launch a pre-configured website with a dedicated B2C
feature-set, or toggle between B2B-specific features such as requests for
quotes or matrix ordering. OroCommerce 4.1 also makes it easy to
customize multiple storefronts for multi-channel selling, cross-border
eCommerce, and other applications, all from within a single OroCommerce
instance .
With an upgrade to Symfony 4.4, OroCommerce 4.1 also gains a significant boost in performance, developer experience, security, and reliability.
"OroCommerce 4.1 is a major step forward for both B2B and B2C digital commerce -- the direct result of our pioneering use of open-source technology, and our ongoing commitment to listening to and learning from our global community of users," said Dima Soroka, CTO at Oro, Inc. "Their invaluable insights and feedback are helping us to perfect and innovate OroCommerce, and with our feature-packed 4.1 product we've cemented our position as the most flexible and powerful eCommerce platform on the market."
About Oro, Inc.
Oro, Inc. offers a suite of open source commerce applications: OroPlatform, OroCRM and, OroCommerce. OroCRM is a solution for multichannel companies, and OroCommerce, the only eCommerce platform purpose-built for B2B companies, was named by Frost and Sullivan as the No.1 B2B eCommerce product. Oro's founders previously founded Magento and have deep experience in the eCommerce industry. They include Yoav Kutner, chief executive officer; Dima Soroka, chief technology officer; and Roy Rubin, director of Oro's advisory board. For more information on OroCommerce, visit https://orocommerce.com.
View original content:http://www.prnewswire.com/news-releases/oro-unveils-feature-packed-orocommerce-version-4-1--301008219.html
SOURCE Oro, Inc.
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