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Great 'Sex-pectations': Brides.com Survey Reveals Majority of New Brides Expect Better Sex After the Big 'I Do'
Monday, October 13, 2008

Over A Third Fantasize About A Different Partner When In Bed With Their Fiance

Nearly A Quarter Plan To Spice Up Their Wedding Night & Honeymoon With A Sex Toy

NEW YORK, Oct. 13 /PRNewswire/ -- More than half (52%) of brides-to-be expect that their sex lives will improve after walking down the aisle, according to a new survey from Brides.com (www.brides.com), Conde Nast's premier destination bridal Web site. Before that walk, however, more than a third (37%) admit to fantasizing about "another man" when in bed with their fiance. A good number (76%) also say that their sex life has either simply stayed the same or worsened since they got engaged.

Poll results additionally indicate that new brides agree that the wedding night and honeymoon warrant something special in the boudoir. Nearly a quarter (24%) said that they plan on purchasing a sex toy for the occasion and an overwhelming majority (95%) plans on buying new lingerie.

In order to make the wedding night sex even more memorable, most brides (92%) plan to sleep in separate beds the evening before their nuptials, with many (42%) intending to halt sexual activity well before they head to the altar. Of those planning a bedroom hiatus, a majority (53%) expects to abstain for a month or longer.

In addition, there is a percentage for whom the wedding night will not require anything new to spice up the bedroom, with more than one in ten (11%) respondents stating that they want to say "I do" before having sex for the first time.

Methodology:

The poll results contained in this release are non-scientific and are based on questions posted on Brides.com from June 18 - 30, 2008. A total of 2206 women answered the online questions.

About Brides.com

Brides.com is a premier bridal destination site, with more than 1.2 million unique users every month and 60 percent year-over-year growth in traffic. Brides.com's dedicated editorial team creates original content, develops interactive tools, cultivates an engaged community and provides an array of beautiful imagery and video to empower the bride throughout her wedding-planning process. Brides.com commands a superior market position by aggregating content from three national magazines--Brides, Modern Bride, Elegant Bride--and 16 local bridal magazines.

SOURCE Brides.com



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