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Global Pharma Integrates Imperium(TM) to Support Launch Content ROI Initiatives!
Monday, October 13, 2008
Modevity's Imperium(TM) Market Leading Content Rights Management System Supports Global Pharma Client in Closing the Loop on Their Content Spend
WEST CHESTER, Pa., Oct. 13 /PRNewswire/ -- Modevity, LLC announced today
that a leading global pharmaceutical manufacturer has integrated Modevity's
Imperium technology to become the primary platform for the secure
distribution, data collection, viewer tracking and reporting analytics for
their new product video content. Imperium is applied to this new medical
educational and promotional content which is then provided to targeted
physicians using multiple distribution methodologies. Imperium tracks all
content viewing activities and collects physician provided information both
pre- and post-view. All data is then made available through the Imperium
Management Console for reporting and analytics.
Modevity's Imperium(TM) product is a state-of-the-art content rights
management system that offers life sciences companies a flexible platform for
the secure distribution, content management, custom data collection, viewer
tracking and reporting analytics for their digital content utilizing any
distribution methodology including Streaming, CD/DVD, Flash Drive, or even
eMail attachment.
Today's pharmaceutical organizations are regularly presented with market
and technology challenges and opportunities. From advanced physician portals,
social networking tools to streaming video, closed loop strategies and now
content rights management technologies.
"The Imperium product utilizes our proprietary encryption and licensing
server technology to secure, manage, track and report on our client's digital
content," stated Tom J. Canova, Co-Founder/CMO Modevity. Mr. Canova adds,
"Imperium can become a powerful technology solution to support any Pharma's
Closed Loop Marketing and Medical Education program initiatives."
"Organizations are becoming more dependent on virtual communications
technologies such as video streaming, as a part of their communications and
marketing mix," explains Ira M. Weinstein, Senior Analyst and Partner at
Wainhouse Research. "However, moving these content items online exposes
intellectual assets that must be protected and secured. Digital rights
management solutions, like Modevity's Imperium, allow content owners to manage
and control the distribution of their on-demand rich media content."
Modevity, LLC, is a leading digital media solutions company specializing
in streaming media, virtual events and content management for distributed
stakeholders through our RxConnex, eConnex and Imperium applications. As
experts in implementing and integrating these solutions, Modevity enables
returns on technical investments by helping clients use technology to increase
productivity, drive revenues and improve their competitive positions. Modevity
is headquartered in West Chester, PA.
SOURCE Modevity, LLC
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