CANOPY Management Acquires Leading PPC Analytics Firm
Thursday, May 14, 2020
AUSTIN, Texas, May 6, 2020 /PRNewswire/ -- CANOPY Management today announced the acquisition of PPC Scope, the leading Amazon Sponsored Products (PPC) advertising analytics and optimization platform. CANOPY Management will absorb PPC Scope's employees and intellectual property. The firm also announced the hiring of a team of new employees who will focus on expanding the PPC Scope platform.
"PPC Scope is the original PPC tool. It was the first dedicated ad platform for third-party sellers and it's had five years of collecting amazing data," said Brain Burt, Founder and CEO of CANOPY Management. "We can leverage and learn from that data to provide better results for existing CANOPY Partners. We'll also use CANOPY'S data to provide insights for PPC Scope users."
New hires include Ara Kevonian, a leading web developer.
"We're infusing PPC Scope with significant backing and investment," said Burt. "A major upgrade to the software will happen in May or June. We're reinforcing our commitment to technology and investing heavily to leapfrog other solutions out there. We're developing technology and strategy that isn't available elsewhere."
New advances will broaden support for all Amazon ad types and optimize existing strategies to accommodate recent and future changes to the Amazon seller's market. "Expect expanded ability to manage and optimize sponsored product ads, sponsored brand ads, remarketing display ads, and new support for Amazon's demand-side platform (Amazon DSP)," said Burt.
CANOPY Management is a full-service marketing agency that is the force behind many of the most successful brands on Amazon.
Press Contact
Victoria Scott, Executive Assistant to CEO
victoria@canopymanagement.com
View original content:http://www.prnewswire.com/news-releases/canopy-management-acquires-leading-ppc-analytics-firm-301053781.html
SOURCE CANOPY Management
|
|
|
|
|
 |
Asetek - Mandatory Notification of Trade | Jan 22, 2026
|
|
Tomorrowland Brings the Magic to Shanghai for a Spectacular First Indoor Edition in China | Jan 22, 2026
|
|
BC.GAME to Host "Stay Untamed" Night During Abu Dhabi's Packed Web3 Summit Week | Jan 22, 2026
|
|
Rent Manager Earned Best Real Estate Software Product Award and Multiple Review Badges from G2 Platform | Jan 22, 2026
|
|
Auburn University's Applied Research Institute Expands Advanced Manufacturing Capabilities with CF3D Enterprise Cell | Jan 22, 2026
|
|
California Divorce Mediation Center Unveils Modern Website Redesign | Jan 22, 2026
|
|
AMPERA ANNOUNCES LOCATION FOR GLOBAL HEADQUARTERS | Jan 22, 2026
|
|
Gemmy Alerts Customers: Fake Websites Target Holiday Decorators | Jan 22, 2026
|
|
Immutable Announces First Co-Founder-Hosted Live Webinar: How to Dominate Your Steam Launch | Jan 22, 2026
|
|
Culture and tourism sectors thrive in Xiamen | Jan 22, 2026
|
|
|
