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United States Prepaid Cards Market 2020-2024: COVID-19 Pandemic Reshaping the Industry
Wednesday, July 8, 2020

DUBLIN, June 30, 2020 /PRNewswire/ -- The "Prepaid Cards in the U.S., 7th Edition" report has been added to ResearchAndMarkets.com's offering.

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The COVID-19 pandemic is reshaping the prepaid card industry.

As store closures hobble the mighty J-hook, and related trends push prepaid card users into the digital realm, these cash-loyal consumers find themselves choosing their card over cash and coins - and while short-term payment value pain hits most segments of the prepaid card market, long-term interchange fee revenue gains are in the making.

Of course, card type and other growth factors help shape the longer-term outcome: B2B prepaid cards, for example, continue their growth tear, while the proliferation of app-based prepaid digital accounts pressures consumer general-purpose reloadable prepaid card growth.

Overall, the publisher expects the prepaid card market to grow by a healthy 6% average annual rate from 2020 to 2024.

Prepaid Cards in the U.S., 7th Edition provides insight into significant near-term and longer-term factors shaping this varied and growing card segment. More specifically, this report:

    --  Provides a market size and forecast for the prepaid card market,
        including trended payment value for general use (open-loop) and private
        label (closed-loop) prepaid cards, by card type, with related growth
        opportunity analysis
    --  Assesses in detail the effects of the COVID-19 pandemic on the prepaid
        card industry, including cash conversion, payment electronification,
        interchange, and deposits, as well as effects by card type
    --  Gauges (reloadable and non-reloadable) prepaid card use trends during
        2014-2019, breaking prepaid card use down by card network; banked
        status; credit score; cash preference; and app and smartphone use
    --  Identifies top general-purpose prepaid card brand and card network
        brands, by demographic
    --  studies reasons for choosing general-purpose reloadable prepaid cards,
        including use cost; overdraft fee avoidance and debt management; credit
        and bank account substitution; breadth of acceptance; and reloading
        method
    --  Explores prepaid card marketer and issuer strategies, including those of
        Axos Financial, The Bancorp Bank, Green Dot, MetaBank and Netspend
    --  Analysis includes competitive positioning, new product introductions,
        company innovations, and trended performance analysis.
    --  Heavy emphasis is placed on add-value proprietary estimates for load
        value, purchase value, and other metrics otherwise not published by
        these industry participants.
    --  Thorough analysis of the app-based digital banking threat is also
        included.
    --  Explores a variety of prepaid card industry challenges and solutions,
        including regulatory issues, pricing, and profit factors, broadening the
        target audience, bank account competition, and fraud

Companies Mentioned

    --  Axos Financial
    --  Green Dot Corporation
    --  MetaBank
    --  Netspend
    --  The Bancorp, Inc.

Key Topics Covered

1. Executive Summary

    --  Report Scope
    --  Report Summary
    --  Market Size and Forecast
    --  Coronavirus Pandemic Impact on the Prepaid Card Industry
    --  App-Based Digital Banking Threatens GPR Prepaid Industry
    --  Prepaid Card Use Trends
    --  General-Purpose Reloadable Prepaid Card Feature and Use Rationales
    --  Prepaid Card Marketer and Issuer Strategies

2. Market Size and Forecast

    --  U.S. Prepaid Card Market Size and Forecast
    --  Payment Value to Reach $377 Billion in 2020
    --  2024 Payment Value Forecasted at $475.3 billion
    --  "Open-Loop" Prepaid Card Market Size, by Card Type
    --  "Closed-Loop" Prepaid Card Market Size, by Card Type
    --  Growth Opportunity
    --  Sideways/Down: Consumer General-Purpose Reloadable Prepaid Cards
    --  Near-Term Declines; Long-Term Incremental Growth: Gift Cards
    --  Strong Near-Term/Incremental Long-Term Growth: Government Prepaid Cards
    --  Moderate-to-Strong Growth: Healthcare Cards
    --  Near-Term Declines; Moderate-to-Strong Growth: Payroll Cards
    --  Strong Growth: B2B Payments

3. Challenges and Opportunities

    --  Coronavirus Pandemic Impact on the Prepaid Card Industry
    --  General-Purpose Prepaid Card Spend to Take Discretionary &
        Non-Discretionary Hit
    --  Near- and Long-Term: Prepaid Cardholder Cash Preferences to Give Way
    --  Near- and Long-Term: In-Store Purchases Pressured and Online Purchases
        Benefit
    --  Near- and Long-Term: The J-Hook Takes a Gut Punch
    --  Near- and Long-Term: Interchange Wins
    --  Near-Term: Stimulus Bump
    --  Near-Term Winner: Government Benefits Programs
    --  Near-Term Loser: Payroll Cards
    --  Near-Term Loser: Tax Refund Cards
    --  App-Based Digital Banking Threatens GPR Prepaid Industry
    --  The Good: Prepaid Cards Adapt to Digital Banking World
    --  The Spoiler? Fintech Marketers Undercut on Price and Deliver on Features
    --  In Focus: Chime
    --  The Consequences

4. Prepaid Card Use Trends

    --  General-Purpose Prepaid Card Use Trends: 2014-2019
    --  Reloadable and Non-Reloadable Card Use Declines
    --  Lower-Income Adults Remain a Sweet Spot
    --  Visa Leads Use but Mastercard Is Gaining Share
    --  General-Purpose Reloadable Prepaid Card Use: 2014-2019
    --  18- to 34-Year-Olds as a Trouble Spot
    --  Declines Are an Industry Trend, not a Network-Specific One
    --  General-Purpose Non-Reloadable Prepaid Card Use: 2014-2019
    --  Middle-Income Traction
    --  Bank Account, Smartphone, and Banking App Use Analysis
    --  General-Purpose Prepaid Card Brand and Card Network Brand Use
    --  Overview
    --  Demographic Analysis

5. General-Purpose Reloadable Prepaid Card Feature and Use Rationales

    --  General-Purpose Reloadable Prepaid Card Features Used
    --  Money Movement and Payment Features: Demographic Analysis
    --  Financial Management Features: Demographic Analysis
    --  Reasons for Choosing Reloadable Prepaid Cards
    --  Acceptance and No Fees Rule the Roost
    --  Influence of Direct Deposit on Card Use

6. Prepaid Card Marketer & Issuer Strategies

    --  Axos Financial
    --  Prepaid Card Programs
    --  The Tax Man Cometh: H&R Block Prepaid Emerald Card and Related Products
    --  The Card Leverages Ancillary Products to Grow
    --  H&R Block Revenue Trends Suggest Card Growth
    --  Deposits Trends Suggest Emerald Card Growth
    --  But Cardholder Engagement Remains a Struggle
    --  Refund Advance Origination Trends Suggests Room to Grow
    --  H&R Block Relationship Strongly Impacts Deposits
    --  Prepaid Card Interchange Exemption Breach
    --  The Bancorp, Inc.
    --  Regional Lender and Prepaid Card Leader
    --  Variety of Prepaid Card Programs, Program Managers, and Card Verticals
    --  But Non-Prepaid Debit Fintech Partnerships Drive Growth
    --  And General-Purpose, Reloadable Cards Are Being Replaced
    --  Healthcare a Bright Spot
    --  Prepaid Card Deposits on the Rise
    --  Real-Time ACH Growth
    --  Performance Trends
    --  Prepaid Card Growth Trends
    --  Green Dot Corporation
    --  Market Segments
    --  Operating Segments
    --  Key Program Brands
    --  Key Relationship: Walmart
    --  The Walmart MoneyCard
    --  Stimulus Grab
    --  Key Competitive Threat: Low-Cost App-Based Digital Banking
    --  Key New Product: Unlimited by Green Dot
    --  Key Service: BaaS
    --  Key Performance Trends
    --  Key Revenue Trends
    --  Per-Card Revenue, Load Value, and Purchase Value Trends
    --  COVID Crunch
    --  MetaBank
    --  Card Brands and Segments
    --  Performance Trends
    --  MPS Card Fee Income Stagnation and Decline
    --  Netspend
    --  Overview
    --  Competitive Positioning
    --  Card Brands
    --  Retail Distribution
    --  Performance Trends
    --  Debit Competition Affects Card Base and Masks Load Value Trends
    --  Direct Deposit Remains King
    --  COVID Crunch

For more information about this report visit https://www.researchandmarkets.com/r/13bno4

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Media Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

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View original content:http://www.prnewswire.com/news-releases/united-states-prepaid-cards-market-2020-2024-covid-19-pandemic-reshaping-the-industry-301085780.html

SOURCE Research and Markets



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