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Revcontent Forms Exclusive Partnership With Minute Media
Thursday, July 9, 2020
Minute Media revenue uplift - a standout as publishing industry takes Q1 hit.
SARASOTA, Fla., July 1, 2020 /PRNewswire/ -- Revcontent today announced a new partnership with global technology and publishing platform Minute Media after demonstrating the ability to drive dramatic revenue uplift and overall improvement in performance and optimization.
As publishers faced declining CPMs following COVID-19 and dissatisfied with low-performing content recommendation alternatives, Minute Media selected Revcontent for its flexibility and commitment to creating exceptional user experiences.
Revcontent will also help the platform build out new revenue streams for its properties - a major area of focus for the company, which recently raised $40 million to focus investment on the deepening of its publisher product.
"We found the team at Revcontent highly responsive and dedicated to agility, flexibility, and care with helping us optimize for the best user experience." - Tom Webster, Global VP of Demand & Business Development at Minute Media. "Revcontent consistently exceeds its guarantee floor, driving powerful performance for Minute Media properties."
"We are thrilled to partner with an exciting and innovative company like Minute Media," said Richard Marques, CEO at Revcontent. "Since partnering, we have been able to improve CPMs and ensure consistent optimization and performance."
For more information about this announcement or to request interviews, please contact Katherine McDermott at katherine@revcontent.com.
About Revcontent
Revcontent is a leading content discovery platform helping advertisers drive a highly engaged audience through technology and partnerships with some of the world's largest media brands.
About Minute Media
Minute Media is a leading media and technology brand focused on two main pillars--platform and content. Minute Media's platform serves as the company's foundation, powering its content as well as enabling the evolution of other market-leading digital media brands. To date, Minute Media's owned and operated destinations include The Players' Tribune, 90min, 12up, DBLTAP, Mental Floss, The Big Lead and FanSided.
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SOURCE Revcontent
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