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Gifts.com Survey - Consumers Still See Merry in Christmas
Thursday, November 20, 2008
#1 Gift Recommendation Site Survey Reveals a Surprisingly Optimistic America This Holiday Season
NEW YORK, Nov. 20 /PRNewswire/ -- Despite the current economic woes, Americans appear to be optimistic about the holidays according to the 2008 Gifts.com Survey on Holiday Shopping conducted by Zogby International. Gifts.com, the #1 gift recommendation and advice site, found that even with stock prices falling, 401(k)s disappearing and a general financial uneasiness, a majority (53%) of people don't plan on skimping when it comes to the Holidays.
"The results of our survey, while somewhat surprising given the economic climate, give us confidence in this Holiday season," said Gifts.com CEO Jason Rapp. "Although many Americans are working more and making less, when it comes to the Holidays, people still want to give their friends and family gifts they will love and remember."
In response to this year's unprecedented economic state, Gifts.com polled the nation to find out what, and how, Americans plan to gift this Holiday season.
Showcasing the true power of online gift buying, over 80% of Americans say they shop for Christmas gifts online. 57% of those who will shop online are likely to do so while at work! 47% of those respondents said the reason they shop online during the Holidays is for the convenience of being able to do their shopping 24 hours/day, 7 days a week. Despite the early sales and deals this year, a majority (55%) of respondents still plan to do their shopping in December. In addition, 11% plan to do their shopping on either "Black Friday/Cyber Monday" or Christmas Eve.
Overall, America won't let the economic ruin ruin the Holidays. Some key findings are:
-- What recession? More than half (53%) of respondents will be spending
just as much or more this year as they did last Holiday season. Of those
who aren't, 21% plan on cutting back because they are actually
making less than last year.
-- Quality and also Quantity! While they might not be eliminating people
from their Holiday gift list, 32% of Americans suggest spending less on
each person is the best way to save money. Another 29% suggest taking
advantage of special Holiday offers and free shipping.
-- Don't forget the pet! 44% of Americans said that they plan to shop
for their pet or for the pets of close friends and family.
-- Green Giving! Incorporating the popular Green movement into the
Holidays, many are thinking eco-friendly, 25% of Americans say they are
likely to give recycled or reusable products as gifts.
-- Married people plan ahead Married people are the most likely to purchase
their Holiday gifts throughout the year (24.6%).
-- The hardest to shop for is the closest to home As it turns out it's
not the estranged cousin that America finds the hardest to shop for,
it's their own parents (12%) and in-laws (10%).
-- Everybody agrees Grandma and Grandpa are easiest to shop for! Only 2.6%
of respondents don't know what to get their Grandparents.
-- They'll love this! When respondents have found friends and family
tough to buy for, 51% will give what they like for themselves.
To respond to the issues raised by the results of this study, Gifts.com offers a number of unique features to help consumers Gift it Right during this historic Holiday season.
-- Find the best Steals and Deals: Given the difficult economic climate, Gifts.com highlights great gifts that match your budget and personality including free shipping and other exciting money-saving offers.
-- Find the best price: Gifts.com users have the freedom to refine their Guru approved gift ideas by a price point that fits their budget to find the perfect gift without the guilt.
-- Shop by Personality: Take the guesswork out of gifting by completing a
fun personality quiz to get custom tailored gift ideas
-- Create a wish list: Don't send your friends and family to shop for
you without a clue. Create and share a list of your most-wanted gifts
with loved ones. Gifts.com Wish List allows shoppers to browse the site
for great gift ideas from more than 200 top stores and experiences on
the web, select the gifts they like, and share the list with friends and
family via email.
For more information, as well as great gift ideas visit:
www.gifts.com
www.gifts.com/christmas
www.giftcards.gifts.com
About the Gifts.com survey
The survey was commissioned by Gifts.com and conducted online across the United States by Zogby International between November 5th and November 6th, 2008. The survey polled a sample of 3,472 adults and has a margin of error for the entire sample of plus or minus 1.7 percentage points. Margins of error are higher in sub-groups and slight weights were added to region, party, age, race, religion, gender, education to more accurately reflect the population.
About Gifts.com
Gifts.com, an operating business of IAC (Nasdaq: IACI), is the # 1 gift recommendation site, offering consumers great gift ideas and interactive, personalized shopping services that enable them to become better, more organized gift-givers. Gifts.com combines the advice of top gift experts with its interest and personality-based gift finder to deliver the most relevant and unbiased gift options available, ranging from popular and trendy to unique and unexpected. Gifts.com received "official honoree" distinction for the 12th Annual WEBBY AWARDS, the leading international honor for the Web.
SOURCE Gifts.com
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