|
CafeMom Expands Sales and Marketing Roster and Introduces New Network for Advertisers
Thursday, November 20, 2008
NEW YORK, Nov. 20 /PRNewswire/ -- CafeMom.com, the premier online destination for moms, introduces two new sales and marketing positions and unveils the CafeMom Plus Ad Network, a boutique ad network that targets mom-focused Web sites in a way that provides advertisers the opportunity to expand and double audience reach.
Key staff changes at CafeMom include:
Laura Fortner, SVP, Marketing and Insights
Laura Fortner, former CafeMom senior vice president of Sales Strategy and Operations, is promoted to senior vice president, Marketing and Insights. Laura now leads efforts to build CafeMom's profile with consumers, businesses and the media, and serves as Company "spokesmom." She also oversees the strategy and research teams, and is responsible for proving the value of advertising programs, sharing insights with partners, and establishing CafeMom as a leading source of mom expertise and insights in the marketplace.
She is spearheading a number of initiatives to help advertising partners understand more about moms -- what's happening in their lives, what media they are consuming and what they are purchasing. To that end, she is conducting a major study on "Mom 2.0" behaviors with a leading advertising agency -- results to be released in the coming weeks.
In her previous role, Laura was responsible for developing the company's sales offerings, and overseeing the production, management and measurement of all advertising programs. Laura is also part of the team that created and launched the CafeMom Plus Ad Network.
"I'm excited to start my new role in Marketing and Insights," said Laura. "As a mother of three, I understand the real value of a place like CafeMom, a place where moms can go any time to express themselves, get advice, connect with other moms like them or just have fun. I look forward to engaging more and more moms across the country and helping our advertising partners benefit from these connections."
Aimee Higgins, SVP, Sales Strategy and Creative Services
Aimee Higgins joins CafeMom from MySpace, where she was vice president of Sales Development. At MySpace, she was part of the executive team and partnered with senior sales and management teams to develop revenue growth plans. Aimee now leads the sales development and operations efforts for CafeMom, including overseeing sales strategy, efforts to develop custom solutions for advertisers.
"Aimee's experience creating strategic, creative marketing programs will help ensure that our advertising partners implement programs that cut through the clutter and are well received by our mom community," said Michael Sanchez, CEO, CafeMom. "We're thrilled to add her voice to the CafeMom team."
CafeMom Introduces New Network for Advertisers
The CafeMom Plus Ad Network is a group of high-quality Web sites that double CafeMom's audience reach for advertisers from 4 million unique visitors per month to more than 8 million unique visitors. The new network enables CafeMom advertisers to reach sites with complementary audiences, such as Greatschools.net, Sittercity.com, Education.com, Baby-Gaga.com, BettyConfidential.com, SavvySource.com and BabySpot.com.
About CafeMom
CafeMom is the largest and fastest growing social networking site for moms with more than 145MM page views per month, 76MM minutes spent, 8MM visits per month and 4MM unique visitors. Moms are connecting on shared interests, challenges and local issues in their communities. CafeMom features include fully customizable profile pages, a widget platform, mom-created groups, friends' networks, and strong privacy and anonymity controls. CafeMom has also developed a series of cutting-edge sponsorship programs that allow leading brands to join the consumer conversation, add value to members' lives, and get members talking about sponsor brands in an authentic and viral way. CafeMom advertisers include Wal-Mart, General Mills, Hasbro, Target, P&G, Disney, Johnson & Johnson, J.C. Penney, Unilever, and dozens of others.
CafeMom was co-founded by actor Andrew Shue ("Melrose Place") and Michael Sanchez.
Contacts:
Kristina Tipton
CafeMom
646-435-6586
KTipton@CafeMom.com
Marisa Picker
Edelman
212-704-8153
Marisa.Picker@edelman.com
SOURCE CafeMom.com
|
|
|
|
 |
AboutAnywhere.com Unveils the World's First Commission Free Online Distribution Model for the Hotel Industry | Jan 8, 2009
|
|
VIZIO Expands Flagship XVT Series of HDTVs | Jan 7, 2009
|
|
Market Resolve Announces Launch of New Corporate Website | Jan 7, 2009
|
|
Threadless to Announce Top Tees of '08 | Jan 7, 2009
|
|
The EntreTech Forum Presents 'Going to the Gym - Web-Media & Search' G oogle, Y ahoo and M icrosoft Head East - Taking Advantage of the Boston/Cambridge University and Prominent Capital Scene? | Jan 7, 2009
|
|
FunnelBrain Brings Online Student Collaboration and Learning to the Web | Jan 7, 2009
|
|
Special Olympics Selects EPM Live to Manage and Organize Their 2009 World Winter Games | Jan 7, 2009
|
|
Consumer Interest in Larger Autos Continues to Rise as Gas Prices Fall | Jan 7, 2009
|
|
Doritos Reveals Final Five Consumer-Created Commercials Vying for $1 Million Bonus Prize and Air Time During a Super Bowl XLIII Commercial Break | Jan 7, 2009
|
|
Share Fun Moments Online With Sony 'Webbie HD' Cameras | Jan 7, 2009
|
|
|
