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AT&T Unveils New Store Design in Braintree; First of Its Kind in Massachusetts
Thursday, November 20, 2008
Ribbon Cutting Scheduled for November 21st
FRAMINGHAM, Mass., Nov. 20 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE: T)
is providing customers on the South Shore a new way to experience and shop for
wireless communications and entertainment services at its new cutting-edge
store in Braintree. This store, located in the South Shore Plaza is the only
one of its kind in Massachusetts.
"This isn't your father's cell phone store," said Steve Krom, vice
president and general manager of AT&T in New England. "Our customers crave new
and innovative technology, and there is no cooler showcase location for all of
our communications and entertainment products and services in the greater
Boston area."
Unique Features of the Braintree store include:
-- Entertainment and Style. Customers will be able to experience all of
AT&T's music offerings from Napster(R), iTunes, eMusic, MusicID, Pandora and
XM Satellite Radio on wireless phones, Bluetooth(R) headphones and Bluetooth
external speakers. Customers can also transfer songs by using a laptop or
mobile phone. AT&T experts also will show gamers how to download games to
wireless phones and laptops at this station. And, of course, customers can try
out the Apple iPhone 3G.
-- Productivity Solutions. Geared toward road warriors, on-the-go
customers and small business owners, this front-of-store station will include
wireless phones, PDAs, smartphones and GPS and Bluetooth accessories.
Customers can learn how to use e-mail and Microsoft Corp. applications on
these devices, and they can get the hang of multimedia messaging and photo-
and video-sharing capabilities.
-- Talk, Text and Browse. Customers can browse the latest, coolest GoPhone
and Push to Talk devices offered from AT&T, learn about AT&T's extensive
wireless service offerings and brush up on the latest text- and video-
messaging.
Other in-store features include six live iPhone demo units and flat-panel
HD video screens on which visitors can experience a variety of AT&T products
and services such as new Quick Messaging devices like the Samsung Propel and
the Pantech Matrix. A series of Guided Selling Kiosks also provide valuable
information to help customers select the right rate plan and wireless device
to fit their needs.
The new Braintree store will celebrate by holding a ribbon cutting
ceremony on Friday, November 21 at 3 p.m. In addition, Kelly Malone, DJ from
98.5 WBMX will be at the store from 12-2pm on Friday, December 12th for a
grand opening celebration.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services and
the nation's leading wireless, high speed Internet access and voice services.
In domestic markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration strategy,
AT&T is expanding its TV entertainment offerings. Additional information about
AT&T Inc. and the products and services provided by AT&T subsidiaries and
affiliates is available at http://www.att.com.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T
logo and all other marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies. All other marks contained herein
are the property of their respective owners.
Note: This AT&T news release and other announcements are available as part
of an RSS feed at http://www.att.com/rss. For more information, please review
this announcement in the AT&T newsroom at http://www.att.com/newsroom.
SOURCE AT&T Inc.
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