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Chemistry.com Responds to eHarmony Legal Settlement
Friday, November 21, 2008
End to eHarmony Discrimination Forced by New Jersey Attorney General
DALLAS, Nov. 21 /PRNewswire/ -- November 19 marked a historic day in the
quest for equal rights for same-sex couples. Following a finding by the New
Jersey Attorney General that it had violated an anti-discrimination law and
agreeing to a settlement, online dating site eHarmony is now required to cater
to same-sex couples. Unfortunately, those searching for non-judgmental love
still won't be able to visit eHarmony to find it, and will instead be ushered
off to an entirely separate site.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080613/LAF006LOGO)
"It's a shame that Dr. Neil Clark Warren's sudden acceptance came at the
forced hand of the legal system," said Thomas Enraght-Moony, CEO of Match.com
and Chemistry.com. "Since its inception, Chemistry.com has lived by the mantra
of 'Come as You Are,' an open-minded philosophy that permeates the brand and
encourages anyone and everyone to find that indescribable feeling of falling
in love."
For years, Chemistry.com has sparked serious relationships based on
factors that transcend sexual orientation. Over the same period of time,
eHarmony has ignored the gay community, flip-flopping on their reasons for
discrimination. In a 2005 interview Warren claimed that "same-sex marriage is
illegal in most states and we don't really want to participate in something
that's illegal." However, in a 2007 statement, the brand blamed their
exclusion on research, stating that, "the research that eHarmony has
developed, through years of research, to match couples has been based on
traits and personality patterns of successful heterosexual marriages."
"I'm absolutely positive that romantic love is exactly the same whether
you happen to be straight or gay," said renowned biological anthropologist and
chief advisor to Chemistry.com, Dr. Helen Fisher. "Who you love is one small
aspect of the brain, but how you feel when you love is the same in every human
being, regardless of sexual orientation."
About Chemistry.com
Launched by Match.com in February 2006, Chemistry.com was created to bring
together independent-thinking, confident, diverse singles that are serious
about finding a meaningful relationship. Based on the research of renowned
biological anthropologist Dr. Helen Fisher, Chemistry.com uses a proprietary
test to predict which two people are most likely to experience a life-changing
jolt of chemistry. This approach, combined with its "come as you are"
philosophy and private matching technique, makes Chemistry.com the ideal place
to find the relationship that is right for each individual, whether it's
marriage, romance, a partnership or a long-term commitment. Chemistry.com is
an operating business of IAC (Nasdaq: IACI).
SOURCE Chemistry.com
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