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Science + Fiction Announces Partnership
Friday, November 21, 2008
Reach and Relevance Results in a Powerful Package for Marketers
LOS ANGELES, Nov. 21 /PRNewswire/ -- Science + Fiction, the branded
programming studio, is pleased to announce a partnership with MSN. The
agreement gives marketers access to authentic relevance and measurable reach
to consumers through online programming.
The combination of Science + Fiction's award-winning, original content and
extensive production capabilities with MSN's understanding of how to capture
and retain audiences, will offer a powerful way for brands to connect with
consumers in a fast, meaningful and cost-effective way. This familiar and
proven relationship between Science + Fiction and MSN will streamline
communication and production from conception to debut.
"We have enjoyed working with MSN over the past three years," said Kevin
Townsend, Founder and Managing Partner of Science + Fiction. "Our partnership
has been a great creative environment for us, resulting in many successful
campaigns for our clients that will remain relevant for a long time to come.
Formalizing our relationship was a natural next step."
The partnership began in 2006 when Science + Fiction and MSN collaborated
to create and produce In the Motherhood on behalf of Mindshare, Sprint and
Suave. The non-traditional marketing program increased sales for both brands,
captured 3 million viewers in the first 3-month season, and 6 million in the
second 3-month season, and was picked up by ABC as a traditional television
series slated to debut in the spring 2009 season. This fall, Science + Fiction
and MSN also released Fearless (GM's Hummer), which is currently airing at
http://fearless.msn.com/.
"We have a great deal of respect for Kevin and the folks at Science +
Fiction," said Michael Siegenthaler, director of Branded Entertainment and
Experiences (BEET) at MSN. "Our multi-disciplinary team of editors, designers,
project managers and developers look forward to continued collaboration with
Science + Fiction and brining great experiences to life that delight the MSN
audience and make dramatic impact on the brands we work with."
The announcement proves that Science + Fiction is a true leader of the
booming branded entertainment industry and has created the road map of how
programs will be developed, distributed and measured.
For more information go to:
http://www.scienceandfiction.com
Contact: Zing USA, +1-212-633-6301
SOURCE Science + Fiction
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