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2008 Adventure Industry Research Report Analyzes, Reveals Global Trends
Friday, November 21, 2008
SANTA FE, N.M., Nov. 21 /PRNewswire/ -- Xola Consulting, Inc., in
collaboration with the Adventure Travel Trade Association (ATTA), today
released its 2008 Adventure Industry Research Roundup, the only comprehensive
tourism industry research report dedicated specifically to adventure travel.
'Adventure travel' is generally defined by industry leaders today to
include a mix of adrenaline sports such as whitewater rafting, softer nature
experiences such as birdwatching, and cultural engagement and learning.
Featuring trend information and in-depth analyses about the countries,
consumers and industry players engaged in adventure travel, the report covers
a wide range of subjects from operations to marketing. It also provides
statistical data to support business planning and decision-making for
adventure companies, policy makers, destination marketers, and media.
For adventure tour operators, global and regional trends in activities,
destinations, services and consumer behavior are discussed in detail. For
example, significant growth is reflected in:
-- Tours that offer biking, diving, sailing, surfing, expedition
cruising;
-- Service offerings including more specific focus on individual consumer
interests;
-- Unexpected luxury in remote, exotic locations;
-- Emphasis on personal growth; and
-- "Front-country" recreation -- areas relatively close to home where
busy people can enjoy outdoor activities after work.
In addition to sections on Global, Regional and Traveler trends, the 2008
report also provides analyses on Supply Chain Trends, Destination Rankings,
Travel Media, and Top U.S. Adventure Company News. It examines the industry in
light of recent global financial market upheavals and discusses emerging
trends in destination development and monitoring.
"The Adventure Industry Research Report presents a comprehensive overview
and understanding of today's dynamic adventure travel industry," said Bryan
Kinkade, Director, Travel and Tourism, National Geographic Adventure magazine.
"Drawing from a great mix of proprietary research and industry data and
analysis, this valuable resource taps into the pulse of adventure travel and
offers information we frequently use."
In November 2008, the following six supplementary sections to the 2008
report will also be available, providing additional in-depth examination of
emerging issues relevant to the adventure travel industry:
-- Tourism, Climate Change and Sustainability
-- An Integrated Approach to Sustainable Tourism, Mining and Agriculture
-- Chinese Tourism Market Trends
-- U.S. Tourism Market Trends
-- The Global Economy and the Tourism Industry
-- Recent Trends in Tourism Financial Flows
A free copy of the executive summary is available at
http://www.xolaconsulting.com/industry-research.php. Adventure Travel Trade
Association members may purchase the full report at a discount from the
Adventure Travel Trade Association website at http://www.adventuretravel.biz
or by calling 1-866-411-3131.
For more information about the 2008 Adventure Industry Research Roundup or
other Xola research, contact Christina Heyniger at
Christina@xolaconsulting.com.
About Xola Consulting
Xola Consulting, Inc. (http://www.xolaconsulting.com) is a consulting and
research services firm assisting tour operators, tourism boards and non-profit
organizations with sustainable adventure tourism destination and product
development, marketing and research. Xola also supports Off the Radar
(http://www.travelofftheradar.com) a newsletter and website providing
travelers with information about the best entrepreneurial adventure operators
around the world -- those who provide guests with a genuine, personal
experience; who believe in sustainable, environmentally sensitive travel; and
who believe in incorporating the local people and traditions of the places
where they operate.
About the Adventure Travel Trade Association
Established in 1990, the Seattle-based ATTA
(http://www.adventuretravel.biz) is a global membership organization dedicated
to unifying, professionalizing, promoting and responsibly growing the
adventure travel market worldwide. ATTA Members include tour operators,
destination marketing organizations, tourism boards, travel agents/agencies,
guides, lodges/resorts/attractions, media, and service providers. Host of the
ATWS, the ATTA provides professional support, development, education,
research, marketing, career building, networking and cost saving resources to
its members.
SOURCE Adventure Travel Trade Association
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