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iWidgets v2 Makes Cashing in on Content a Snap
Tuesday, December 02, 2008

Self-Service Widgets for Facebook and MySpace Offer a New Channel for Website Publishers to Monetize their Content

SAN FRANCISCO, Dec. 2 /PRNewswire/ -- Today iWidgets, the Social Syndication Company, announced a new version of its Social Syndication Platform that makes it easier than ever for publishers to share and monetize content on social networks.

The new version of the platform offers an easy-to-use wizard that creates Facebook, MySpace, Hi5, and iGoogle widgets based on a website's existing content. The widgets can be fully customized with a PowerPoint-style, web-based drag-and-drop editor. The widgets are then published as fully native applications, including different formats for walls and canvas pages, and given full access to viral channels such as newsfeeds.

The iWidgets Social Syndication Platform opens up a new channel for monetizing content -- including online video -- on social networks and building brand awareness online, by embedding native applications on the networks where the most people are spending their time.

"It is increasingly difficult to get users to come to websites and monetize page views," said Peter Yared, Founder and CEO of iWidgets. "The iWidgets Social Syndication Platform helps website owners easily monetize their content on popular destination sites such as Facebook and MySpace where users are already spending their time."

The iWidgets Social Syndication Platform is the only solution that offers full drag-and-drop customization of widgets as well as native deployment into social networks. Other solutions do not help in the construction of widgets and rely on Flash rather than deep integration into the native dialects of each destination.

An application-building wizard navigates users through the process of building content widgets and a pay-for-performance revenue share program, creating an untapped value proposition for viral content sharing.

iWidgets' patent-pending WidgetWORA(TM) technology publishes each application as a real, native widget on each destination. These native applications fit the look of each website, integrate data such as social graphs and profile information, and leverage viral channels such as newsfeeds and invitations.

ABOUT iWIDGETS: iWidgets drives traffic and interest from your fans and their friends by socially syndicating your website's interesting content and user activity to popular destination sites such as Facebook, MySpace and iGoogle. The iWidgets Social Syndication Platform allows simple creation of social applications that blend seamlessly with popular social networking sites. iWidgets works with CBS Interactive, other media companies and any company that seeks effective online distribution of their content. iWidgets is a private company based in San Francisco.

     Contact:
     Christina Williams
     Page One PR for iWidgets
     503.206.7775
     Christina@pageonepr.com

SOURCE iWidgets



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