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Animoto Announces Animoto Holiday Greetings; Video Creation Site Puts New Spin on Traditional Holiday E-Greeting Cards
Tuesday, December 02, 2008

Animoto evolves traditional holiday e-greetings by packaging personalized video content into beautiful holiday snowscape setting; spread the cheer through email, social networks, video sharing sites and more

NEW YORK, Dec. 2 /PRNewswire/ -- Animoto (http://animoto.com), the website that lets users quickly and easily create professional-quality videos from their own photos and music, today announced new features that turn regular Animoto videos into beautiful, one-of-a-kind online holiday greetings. A dreamy, whimsical snowscape sets the scene for the video greetings, and coupled with a new text feature that allows users to narrate their videos through elegant captioning, Animoto holiday greetings stand out as the most personalized, vivid, and festive way to send holiday sentiments to friends and loved ones.

To complement the holiday greetings, Animoto has also enabled users to give its popular $30 annual subscriptions as gifts this holiday season. Moreover, a new holiday genre will be added to Animoto's library of music.

"Millions of people from around the globe are using Animoto as a more emotive way to share their special photographs with family and friends," said Brad Jefferson, CEO and Co-founder of Animoto. "Animoto users will now be able to turn their Animoto videos into neatly packaged, professional-quality e-greeting cards in time for the holidays. We hope these highly personalized, yet easy-to-make Animoto holiday greetings will become part of many holiday traditions."

Animoto is an innovative and cost-effective way to share the holiday spirit:

-- Creating an Animoto video and sharing as an e-greeting card is free for 30-second videos or $3 for full-length videos. Annual subscriptions to create an unlimited number of full-length videos are $30

-- Give the gift of Animoto - $30 All-Access Passes (annual subscriptions) make great holiday gifts: http://holidays.animoto.com/

-- Spice up holiday parties by downloading videos in DVD-quality and showing them off on big-screen TVs or projectors

To create an Animoto video, users simply upload their images, add some optional text, and pick a soundtrack, upon which Animoto returns a unique, energetic and emotional video orchestration. The heart of Animoto is its Cinematic Artificial Intelligence technology that thinks like an actual director and editor using the same sophisticated post-production skills and techniques that are used in television and film. The technology takes into account every nuance of a song: the genre, song structure, energy, rhythm, instrumentation, and vocals. No two videos are ever the same; even videos generated with an identical set of images and music will each have a completely distinct set of motion design. For more information about Animoto's holiday offerings please visit: http://holidays.animoto.com/.

About Animoto

The founders of Animoto Productions include veterans of the entertainment industry who share a passion for helping people better share their stories and express themselves through online media by innovating technologies in the field of video production. Animoto Productions, founded in August 2006, is based in New York City with an office in San Francisco. Visit http://animoto.com.

SOURCE Animoto Productions



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