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Plannuh Introduces Comprehensive Marketing Campaign and Plan ROI Measurement
Thursday, September 24, 2020

For the first time, marketers can now demonstrate the true ROI of campaigns and on their entire marketing plan

BOSTON, Sept. 16, 2020 /PRNewswire/ -- Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform, today announced new functionality that helps marketers reliably and consistently measure the true ROI of their marketing campaigns and their entire marketing plan. Built on Plannuh's unique ability to accurately capture the entirety of marketing investments into plans and their campaigns, the latest release delivers accurate cost-per-outcome (CPO) and return on investment (ROI) insights that allow marketers to track and prove the full business value of their programs.

Plannuh makes it easy for marketing teams to track and maintain real-time visibility into their budget allocations and expenses (the I in ROI). Based on this, Plannuh provides accurate, current CPO insights that measure the efficiency of marketing investments. Now, Plannuh also captures Value-per-outcome data (the R in ROI), which allows full ROI analysis - the ultimate goal of CMOs around the world.

Based on budget and metric targets defined by the user, Plannuh automatically calculates their target CPO and ROI. It then tracks performance against those targets over time, allowing CMOs and their team members to gain real-time insight into campaign and plan performance; identify top and bottom performers in order to nimbly rebalance investments to improve the effectiveness of their plans, and easily demonstrate the value of their marketing investments within and outside the marketing organization.

What's included in the release:

    --  Value-per-outcome (VPO). Users may assign a VPO to elevate their
        marketing metrics from CPO to ROI. Plannuh can guide marketers through
        the process to calculate realistic VPO's for their campaign metrics.
    --  Metrics Analytics. Plannuh's new Metrics Analytics functionality enable
        Plannuh customers to define desired campaign outcomes based on
        milestones so they can set realistic targets over time. Plannuh
        communicates performance against these milestones, alerting users as to
        whether they over- or under-achieve their goals.
    --  True ROI. In real-time, Plannuh calculates target and actual ROI and CPO
        for both campaigns and the overall marketing plan. Because Plannuh
        accurately manages full campaign spend, the platform can demonstrate the
        true ROI of campaigns. True ROI means that Plannuh captures all the
        costs in a campaign right down to the penny. For example, the costs in a
        digital advertising campaign may not only include the media buy, but
        also the content development, agency fees, and even internal staff
    --  Campaign analytics. Plannuh lets its users know the best- and
        worst-performing campaigns, allowing them to rebalance their budgets
        toward the most effective campaigns that will achieve the overall goals
        of the marketing plan.

This release incorporates the following benefits to marketers:

    --  ROI best practices - adopt a consistent, financially-oriented approach
        to calculating ROI over time, and across disparate campaign types.
    --  Visibility for Agility - gain early and clear insight into the top- and
        bottom-performing campaigns in order to swiftly rebalance your plan and
        budget effectively.
    --  Quick time benefit - automated set-up and intuitive marketing UI for
        displaying metrics.

"Every CMO we speak with tells us that their ultimate goal is to be able to fully understand and demonstrate the ROI of their marketing investments - finally, they can achieve that," said Peter Mahoney, founder and chief executive officer of Plannuh, "We spent years mastering the I of ROI, now we're thrilled to fulfill this part of our vision, which couples the R with the I."

Plannuh provides the entire marketing team, including CMOs and marketing operations professionals, with a collaborative, permissions-based platform that is purpose-built for the way marketers create and execute plans and budgets.

Plannuh is used by marketing teams and agencies in North America, Europe, and Asia. Plannuh customers span many industries with both business-to-business and business-to-consumer models.

The new ROI measurement capabilities will be available in Q3 2020. To learn more about our ROI measurement functionality visit

About Plannuh

Marketers looking to align teams, optimize budgetary spend and exceed organizational goals, use Plannuh, the first cloud-based Marketing Leadership Platform, to quickly and easily create winning plans, maximize budget impact, and improve ROI. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform that delivers AI-driven recommendations, benchmarks, and process automation for achieving industry-leading marketing performance. Visit Plannuh to learn more.

Media Contact:
Scott Todaro

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SOURCE Plannuh, Inc.

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