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MOLOCO Launches MOLOCO Cloud to Enable Self-Serve Programmatic Advertising for Mobile Marketers
Friday, September 25, 2020
Programmatic advertising platform provides mobile app marketers with dedicated LAT targeting and automated campaign performance optimization
REDWOOD CITY, Calif., Sept. 17, 2020 /PRNewswire-PRWeb/ -- MOLOCO (http://www.molocoads.com), a leader in machine learning and growth solutions for mobile marketers, today announced the launch of its programmatic advertising platform, MOLOCO Cloud. MOLOCO Cloud gives marketers direct control over their programmatic advertising operations through self-serve functionality that lets them bring their mobile marketing in-house while leveraging the same machine learning algorithms MOLOCO uses to maximize campaign performance for its managed services.
"Our goal at MOLOCO is to provide marketers with the tools and technical infrastructure needed to thrive in the modern mobile marketplace," said Ikkjin Ahn, co-founder and CEO of MOLOCO. "With MOLOCO Cloud, we're taking the next natural step--giving more control to advertisers so they can take a hands-on approach to managing their programmatic ad campaigns on a global scale while still enjoying the full benefits of our performance optimization algorithms."
MOLOCO Cloud provides mobile marketers with direct access to real-time campaign data so that they can optimize performance at the impression level. Delivering a more comprehensive solution than what is available today, MOLOCO Cloud provides total transparency over programmatic operations and complete control over every aspect of campaign management. Other current features include:
-- Limit Ad Tracking (LAT) traffic targeting: Exclusively target limit ad
tracking traffic at the campaign level
-- Automated performance optimization: Self-optimizing campaigns use
proprietary machine learning algorithms to maximize returns in real time
-- Consolidated campaign management: Use one centralized campaign
management hub for all mobile ad exchanges reaching 90% of devices
worldwide
-- Full-funnel data transparency: Manually optimize and scale campaigns
with access to data down to the impression level including media cost,
exchange data, sub-publisher data, and more
-- Custom campaign performance models: Campaigns can be optimized for any
performance metric including clicks (CTR), app installs (IPM), in-app
events, and ROAS.
Advertisers can reach more than 7.5 billion unique mobile devices--more than 90% of all mobile devices worldwide--through the platform's integration with all leading mobile ad exchanges. MOLOCO Cloud also comes with the support of MOLOCO's full suite of managed services, including a dedicated account manager, data science support, and machine learning consultation.
"MOLOCO Cloud strikes the ideal balance between intelligently automating and optimizing campaigns while giving marketers more control over their programmatic advertising," said Yi Gong, Sr. Growth Marketing Manager, at Tilting Point. "With MOLOCO's powerful algorithms and their high standards of client support, we've been able to achieve a significant boost in returns from our programmatic efforts."
MOLOCO is currently accepting applications for the beta version of MOLOCO Cloud, with general availability expected later this year. Interested marketers can apply through http://www.molocoads.com/moloco-cloud-beta.
About MOLOCO
MOLOCO is a programmatic advertising company that empowers mobile businesses to unleash the power of their data for fast, sustainable growth. Founded in 2013, the company offers a complete suite of proprietary advertising solutions to help mobile companies optimize the performance of their acquisition, retention, and monetization efforts. MOLOCO Cloud is a top-rated cloud platform that provides scale across more than 7.5 billion devices. MOLOCO is headquartered in Silicon Valley, with offices in San Francisco, Seattle, Jakarta, London, Seoul, Singapore, and Tokyo. For more information, visit http://www.molocoads.com.
# # #
Media Contact
Lauren Tascan
Fluid Group
lauren @ fluidprgroup.com
SOURCE MOLOCO
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