Pingology - A Skill-Based Alternative to Pay-Per-Click Search Engines
Wednesday, December 03, 2008
GOLDEN, Colo., Dec. 3 /PRNewswire/ -- "If anybody thinks the future of
search is going to look like the present search, that's crazy. The user
interface on search hasn't changed for six years. You still get the same dull,
boring 10 blue links, for God's sake. Can't we do any better than that?" --
Steve Ballmer - Microsoft
"Yes we can!" -- Michael Archer - Pingology
How Pingology Works
(1) Users respond to a simple multiple-choice search questionnaire in
addition to entering key words. The questionnaire is designed to cull more
specific information about webpage content than just key words and simplistic
text descriptors such as "image" and "video."
(2) Webpage Owners answer the same questions in advance, providing stored
responses in the Pingology database for each of their web pages.
(3) The more closely the Users' responses and Webpage Owners' answers
match, the higher the webpage is ranked in search results.
Pingology Rollout
Pingology, http://www.pingology.com, allows Users to find more relevant
information in less search time. Webpage Owners are offered a skill-based
alternative to costly pay-per-click on a fixed-price subscription basis.
Businesses are finding consistent high ranking on pay-per-click search
engines very costly. ROI can be variable to say the least. A $1000
pay-per-click budget will often not purchase a week's worth of top-ranked
placement. No wonder pay-per-click is a $10-billion-a-year industry. Pingology
offers a fixed-cost, skill-based alternative.
Webpage Owners and Users effectively "ping" each other, engaging in an
anonymous, ongoing dialogue between needs of the User and content offerings of
the Webpage Owner. Searches in Pingology are highly personalized and specific
for the User and evolve proactively by the ongoing interaction with Webpage
Owners via questionnaire responses and answers. Position is determined by how
closely User and Webpage Owner questionnaire responses match, not by who bids
highest.
Pingology Users and registered Webpage Owners will have access to
short-form, long-form and specialized questionnaires. A Reports area allows
Webpage Owners to continuously monitor searches and realign webpage content
and questionnaire responses. Users may view results from similar searches by
others.
Pingology's SSE -- Social Search Experiment -- allows both Users and
Webpage Owners to create their own questions, inviting the search synergy of
millions of Users and Webpage Owners. A number of unique features will be
added during rollout, including tunneling: a Webpage Owner or another User may
view searches then ping a user anonymously, suggesting a specific webpage in
response to a previous search.
Pingology user rollout is set for March 12, 2009. Through March 1, 2009,
Pingology is offering Webpage Owners a free short-form questionnaire for one
homepage URL. Pre-rollout discounts on questionnaires and other Webpage Owner
services are also being promoted.
Go to http://www.pingology.com or http://www.youtube.com ("pingology") to
see our brief introductory video.
Contact:
Michael Archer, CEO
marcher@pingology.com
Media Inquiries:
media@pingology.com
Investors:
investors@pingology.com
This release was issued through eReleases(TM). For more information,
visit http://www.ereleases.com.
SOURCE Pingology.com
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