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@utoRevenue(TM) in Compliance with All New FTC Pre-recorded Call Regulations
Wednesday, December 03, 2008
LEE, Mass., Dec. 3 /PRNewswire/ -- @utoRevenue(TM), an industry leader in
delivering a full suite of cost-effective customer contact solutions to auto
dealerships across the country, and a division of Dominion Enterprises,
announces that the company is compliant with all new FTC call regulations.
In an effort to provide seamless, hassle-free marketing efforts for
dealerships, @utoRevenue ensures its compliance with all sectors of the legal
system impacting their marketing services.
In August 2008, the Federal Trade Commission (FTC) set forth new
regulations and deadlines regarding the management of pre-recorded calls.
These requirements are enforceable regardless of the Existing Business
Relationship Rule (EBR) that formerly exempted some calls from the FTC's
Telemarketing Sales Rule.
@utoRevenue has acted quickly to meet these new requirements, ensuring
that the company can continue to legally provide pre-recorded calls as a
valuable marketing channel for its Clients. An overview of the regulations and
the company's actions follows:
Effective December 1, 2008, all sales-related, pre-recorded messages
regardless of EBR status must provide an automated opt-out feature. Calls
answered by a live voice must introduce the opt-out feature at the start of
the call and enable consumers to press a key or opt-out by voice at any point
during the communication. Calls reaching answering machines must provide a
toll-free number connecting the recipient to an automated opt-out process.
Exemptions include health-related calls, fund-raising, appointment
reminders, emergency notifications, debt collection, delivery notification,
automotive recall notices, or non-telemarketing calls. In light of this
requirement, @utoRevenue undertook a legal review of the scripts provided to
its Clients to determine which ones meet the definition of "informational"
calls and which ones would be defined as "outbound telemarketing." The company
also took steps to ensure that it is compliant with the opt-out mechanisms
required in the ruling.
Based on these understandings, @utoRevenue has implemented the following
changes to the @utoVoice Service that will be in place by December 1, 2008:
OPT-OUT REQUIREMENTS
1. Provision of a toll-free number to capture opt-out requests that will
be used in accordance with all calls qualifying as outbound telemarketing
efforts.
2. The ability to capture opt-out requests automatically when calls are
answered by live voice.
SCRIPT COMPLIANCE
1. Certain calls that @utoRevenue offers are not considered to be outbound
telemarketing efforts and therefore do not fall under the new FTC
requirements. No additional action will be required to manage these calls.
2. There are some calls, however, that do meet the definition of outbound
telemarketing efforts and therefore will be subject to the new FTC
requirements. These calls will be appended with the new Opt-Out script at the
outset of the call.
The next FTC requirement goes into effect in September 2009. This
requirement involves obtaining Express Consent from a dealership's customer to
communicate via pre-recorded messages. @utoRevenue is currently developing
several options for obtaining this consent going into 2009.
For more information about @utoRevenue, contact Katrina Slosek at
katrina@autorevenue.com or 866.628.6245.
About @utoRevenue
@utoRevenue(TM) (http://www.autorevenue.com), a division of Dominion
Enterprises, is based in Lee, Mass. As a first-mover in permission-based email
marketing solutions for retail auto dealerships, @utoRevenue has evolved to
offer a complete line of marketing services including email, email collection,
online appointment scheduling, direct mail, voice messaging, and e-
newsletters.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the
automotive, enthusiast and commercial vehicle, real estate, apartment rental,
and employment industries. The company's businesses provide a comprehensive
suite of technology-based marketing solutions including Internet advertising,
lead generation, CRM, Web site design and hosting, and data management
services. The company has more than 45 market-leading Web sites reaching more
than 16.7 million unique visitors, and more than 450 magazines that with a
weekly circulation of 4.3 million. Headquartered in Norfolk, Va., the company
has 5,400 employees in more than 200 offices nationwide. For more information,
visit http://www.DominionEnterprises.com
This release was issued through eReleases(TM). For more information,
visit http://www.ereleases.com.
SOURCE @utoRevenue
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