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HSW International, Inc. Acquires DailyStrength, a Leading Social Networking Site
Wednesday, December 03, 2008
ATLANTA, Dec. 3 /PRNewswire-FirstCall/ -- HSW International, Inc.
(Nasdaq: HSWI), a developer and operator of Internet businesses focused on
providing locally relevant, high quality information, today announced the
acquisition of DailyStrength (www.dailystrength.org), one of the largest and
most comprehensive health-related social networking sites.
Launched in March 2007 by CEO Doug Hirsch, a former senior executive of
Facebook and one of the first employees of Yahoo!, DailyStrength
(www.dailystrength.org) hosts more than 500 communities focused on issues such
as weight loss, divorce, parenting and illnesses. Under the merger agreement,
Hirsch will join HSW International as Senior Vice President with
responsibilities including DailyStrength and the Company's social media
strategy. Hirsch will also lead the implementation of social networking and
user-generated content applications across HSW International's global content
publishing platform.
"With this acquisition and Doug's new role, we have an enormous
opportunity to extend HSW International's proven publishing platform with
social networking applications and communities," said Gregory Swayne,
President of HSW International. "The marriage of social media with HSWI's
breadth of authoritative content will offer users of our websites a unique and
compelling experience to both read and interact with high-quality, accurate
reference information. Additionally, the incorporation of professionally
authored content with social media bridges the gap between user generated
content and the reliability that comes from trusted publishing brands."
"HSW International's commitment to providing authoritative, relevant
content to help consumers in their daily lives is a great fit with
DailyStrength's mission," added Hirsch. "We create online communities and
support services to help people cope with health, stress and other challenges
of modern life - issues that people the world over face daily."
More than 700,000 people visit DailyStrength every month, generating
approximately 20 million monthly page views. The site features health
journals, discussion forums, virtual hugs, member-created groups, and
treatment reviews plus unique content provided on a daily basis by physicians
and other health professionals. HSW International will invest in
DailyStrength to expand its offerings, in addition to integrating the best of
DailyStrength's social media technologies into HSWI's web publishing platform.
The acquisition follows the HSW International announcement in September of
an exclusive content partnership with World Book, Inc. In 2009, World Book
will create thousands of original Chinese-language articles providing
information on all branches of knowledge, including arts, sciences, history,
technology, mathematics, sports, and recreation, exclusively for HSW
International's Beijing-based website, BoWenWang
(http://www.bowenwang.com.cn/).
About HSW International, Inc.
HSW International, Inc. (Nasdaq: HSWI) develops and operates Internet
businesses focused on providing consumers in the world's emerging digital
economies with locally relevant, high quality information. The Company's
leading brands BoWenWang (bowenwang.com.cn) and ComoTudoFunciona (hsw.com.br)
provide readers in China and Brazil with thousands of articles about how the
world around them works, serving as destinations for credible,
easy-to-understand reference information. HSW International is the exclusive
licensee in China and Brazil for the publication of translated content from
HowStuffWorks.com, a subsidiary of Discovery Communications. The Company is
headquartered in Atlanta and incorporated in Delaware.
Forward-Looking Statements
This press release contains "forward-looking statements," as defined in
Section 27A of the Securities Act of 1993, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Forward-looking statements may be
in the future tense, and often include words such as "anticipate", "expect",
"project", "believe", "plan", "estimate", "intend", "will" and "may". These
statements are based on current expectations, but are subject to certain risks
and uncertainties, many of which are difficult to predict and are beyond the
control of HSW International. Relevant risks and uncertainties include those
referenced in HSW International's filings with the SEC, and include but are
not limited to: successfully integrating DailyStrength.org into HSW
International's operations; reliance on third parties such as World Book for
content; challenges inherent in developing an online business in foreign
countries, notably China and Brazil, including obtaining regulatory approvals
and adjusting to changing political and economic policies; governmental laws
and regulations, including unclear and changing laws and regulations related
to the internet sector in foreign countries, especially China; general
industry conditions and competition; general economic conditions, such as
interest rate and currency exchange rate fluctuations; and restrictions on
certain intellectual property under agreements with third parties. These risks
and uncertainties could cause actual results to differ materially from those
expressed in or implied by the forward-looking statements, and therefore
should be carefully considered. HSW International assumes no obligation to
update any forward-looking statements as a result of new information or future
events or developments.
SOURCE HSW International, Inc.
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