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Photos: Budweiser Clydesdales Celebrate 75 Years As American Icon, Holiday Tradition
Wednesday, December 03, 2008
Budweiser Honors 75 Years of Memorable Moments with Commemorative Holiday Book
ST. LOUIS, Dec. 3 /PRNewswire-FirstCall/ -- Since 1933, the world-famous
Budweiser Clydesdales have captured the hearts of millions through 75 years of
appearances in communities across America. The world-famous hitch has also
become an American icon, featured in some of the most beloved television
commercials of all time.
To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/anheuserbusch/36284/
To celebrate these moments, Budweiser is releasing a commemorative holiday
coffee table book featuring more than 200 pages of historical and full color
photography. This hardcover, limited edition book is the perfect gift for the
holiday party host, history buff and beer lover and will be available through
www.budweiser.com, www.budshop.com, and at select retail outlets.
"For seventy-five years, the Clydesdales have been a symbol of heritage,
teamwork and Budweiser's commitment to quality," said Tom Shipley, Budweiser
brand director, Anheuser-Busch, Inc. "Through appearances at thousands of
events, the Clydesdales have been an integral part of the success of
Budweiser, the world's most popular premium American lager. This book takes
readers behind the scenes to learn how these majestic animals are cared for,
transported coast-to-coast and even trained to act in Super Bowl commercials
through never-released photographs and interviews."
Advertisements featuring the Budweiser Clydesdales are among the most
popular commercials in the history of television. The first commercials
featuring the world-famous eight horse hitch aired in 1956, introducing
television viewers to the horses as the symbol of the King of Beers. A
perennial holiday favorite, the first Clydesdales holiday commercial aired in
1976, depicting the Merrimack, N.H.-based hitch returning home for the
holidays on a snowy evening. The ad was updated in 1986, converted to high
definition for 2008 and features the picturesque community of Woodstock, VT.
In addition, the Budweiser Clydesdales have been featured in 12 Super Bowl
commercials, including last year's "Clydesdale Team," in which the Budweiser
Dalmatian trains Hank the Clydesdale to try out for the hitch. This ad ranked
number one on USA TODAY's "Ad Meter," generally regarded as the top Super Bowl
consumer advertising poll.
In 1933, shortly after the signing of the Cullen-Harrison Act --
effectively ending national Prohibition for beer -- the Budweiser Clydesdales
became a part of Anheuser-Busch. August A. Busch Jr. and Adolphus Busch III
presented a hitch of the mighty horses to their father, August Busch Sr. to
commemorate the first bottle of post-Prohibition beer brewed in St. Louis. The
Budweiser Clydesdales were formally introduced to the nation on April 7, 1933
in St. Louis.
Realizing the advertising and promotional potential of a horse-drawn beer
wagon, Mr. Busch Sr. had a second team sent by rail to New York City, where it
picked up a case of Budweiser beer at New Jersey's Newark Airport. The beer
was later presented to Al Smith, former governor of New York and an
instrumental force in the repeal of Prohibition. From there, the Clydesdales
continued on a tour of New England and the Middle Atlantic States. The hitch
even delivered a case of beer to President Franklin D. Roosevelt at The White
House.
The Clydesdales' travels take them throughout North America and
occasionally overseas. They travel to hundreds of appearances each year and
are always a crowd pleaser. The Clydesdale hitches travel some 100,000 miles a
year in all, and with each mile they cover, so continues the Budweiser
tradition.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding
a 48.5 percent share of U.S. beer sales. The company brews the world's
largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50
percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share
in China brewer Tsingtao, whose namesake beer brand is the country's
best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage
companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists
in 2008. Anheuser-Busch is one of the largest theme park operators in the
United States, is a major manufacturer of aluminum cans and one of the world's
largest recyclers of aluminum cans. The company is a wholly-owned subsidiary
of Anheuser-Busch InBev, the leading global brewer, and continues to operate
under the Anheuser-Busch name and logo. For more information, visit
www.anheuser-busch.com.
SOURCE Anheuser-Busch/Budweiser
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