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Sonim Technologies and Land Rover Unveil Exclusive Rugged Mobile Phones Partnership
Wednesday, December 03, 2008
Partnership reinforces Sonim's status as rising mobile carrier for rugged users
SAN MATEO, Calif., Dec. 3 /PRNewswire/ -- Sonim Technologies announced
today that it will embark on a partnership with Land Rover, which will include
the launch of co-branded mobile phone products as well as an eco-friendly
packaging. Land Rover, recognizing adventurers' desire for a full roster of
mobile and durable products, engaged Sonim to become its licensing partner for
a line of rugged cell phones that are designed to compliment the lifestyle of
the outdoor adventurer. Two co-branded phones will enter the market by
mid-2009 - Land Rover S1 by Sonim and Land Rover S2 G4 by Sonim. A third phone
line will enter the market later in the year. Sonim and Land Rover will
co-market the phones to top operators, mobile retailers and consumers in a
staggering 40 countries.
"In less than two years, Sonim has set the bar for engineering
best-in-class rugged mobile phones for people who work and play in extreme
environments," said Bob Plaschke, Sonim's Chief Executive Officer. "We are
delighted to be partnering with Land Rover on this range of rugged mobile
phones."
"Land Rover recognizes that our customers' needs extend beyond the
driver's seat," added Lindsay Weaver, Land Rover Global Licensing Manager.
"Sonim and Land Rover are ideal partners in this effort, as both companies
thrive on ingenuity, craftsmanship and durability."
Land Rover and Sonim share a brand spirit: products fit for purpose. The
Land Rover phones will be submersible, Bluetooth-compliant and certified to
withstand salt, fog, humidity, transport and thermal shock and a 1.6-meter
drop to concrete from any angle. To deliver further against Sonim and Land
Rover's distinctive marketplace proposition, the partners engaged iconic
designer Scott Wilson, to develop the product lines.
As a natural extension of Sonim and Land Rover's commitment to
sustainability, the phones packaging forms a long-lasting re-useable rugged
water resistant protective case. This is made from XENOY, a revolutionary
post-consumer plastic derived mostly from used plastic bottles and film.
Bob Plaschke commented: "We are thrilled about the opportunity to further
connect with global adventurers through our durable phones and our truly
breakthrough form of packaging."
About Sonim Technologies, Inc.
Sonim Technologies enables today's GPRS, UMTS & Wi-Fi data networks to
deliver high-performance VoIP applications and services, specifically
optimized to meet the productivity objectives of mobile enterprises. Sonim is
headquartered in San Mateo, California, with offices in Bangalore, London,
Stockholm and Madrid. For more information, visit Sonim on the Web at
sonimtech.com.
About Land Rover
About Land Rover - Since 1948 Land Rover has been manufacturing authentic
4x4s that represent true 'breadth of capability' across the model range.
Defender, Freelander 2, Discovery 3, Range Rover Sport and Range Rover each
define the world's 4x4 sectors, with 78% of this model range exported to 164
countries. Land Rover employs 8,500 people and supports a further 40,000 jobs
in the supply chain.
Land Rover takes its responsibility to the environment seriously.
Emissions have been cut with all new models and, together with Jaguar, it is
investing £700m on technology specifically aimed at reducing carbon dioxide
emissions. Also, since September 2006, carbon dioxide generated by Land Rover
manufacturing activities and UK customer vehicle use has been balanced through
an industry leading offset programme run by Climate Care.
Land Rover through the G4 Challenge will raise over £1 million for the
International Federation of Red Cross and Red Crescent Societies.
www.landrover.com
Contact:
North America
Sona Rai
Porter Novelli
(212) 601.8450
Sona.Rai@porternovelli.com
SOURCE Sonim Technologies, Inc.
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