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Posit Science Featured in Canadian Documentary on the Brain
Wednesday, December 03, 2008
SAN FRANCISCO, Dec. 3 /PRNewswire/ -- Canadian television viewers will get
a chance to learn about the brain health revolution on Thursday night when the
documentary "The Brain That Changes Itself" airs on the Canadian Broadcast
Corporation network. Based on the best-selling book of the same name by
author Norman Doidge, MD, the documentary traces the development of the
science of neuroplasticity and features the science, scientists, products and
customers of Posit Science Corporation.
The show explains how scientists have discovered that the brain is
plastic -- that is, capable of changing its structure and function through
intensive, repetitive and progressively challenging use. It highlights the
discovery of principles of adult brain plasticity by Posit Science co-founder
Michael Merzenich, PhD, among other scientists. Dr. Merzenich is Professor
Emeritus at UCSF and a member of the National Academy of Sciences and
Institute of Medicine. His discoveries have led to numerous inventions and
have helped to revolutionize how scientists think about the brain.
The documentary also features Posit Science brain fitness programs and
their impact on users. Stanley Karansky is a physician who retired at age 80
and was interviewed for the book and documentary. By age 89, he noticed that
he was having trouble remembering names, hearing and communicating, and was
withdrawing socially. He used the Posit Science Brain Fitness Program, which
targets auditory processing and memory, for two months and noticed major
improvements in his abilities.
Those improvements have been confirmed in a number of randomized
controlled trials, which show that individuals gain, on average, more than ten
years in memory and other cognitive abilities. Dr. Karansky also noticed
improvement in his driving abilities.
Last month, Posit Science released version 1.1 of InSight, its program
designed to improve visual processing and memory. The Posit Science
technology used in InSight has been extensively tested in randomized
controlled trials and has been the subject of more than two dozen
peer-reviewed articles in science and medical journals. It has been shown
effective in increasing visual processing speed, improving driving abilities,
and improving abilities at skills necessary to maintaining independence.
"The Brain That Changes Itself" is the third documentary to air this month
on North American television which discusses brain plasticity and features the
science, scientists and products of Posit Science. It joins "The Brain
Fitness Program" and "Brain Fitness 2: Sight and Sound," which are two
documentaries currently airing across the United States on PBS stations.
About Posit Science:
Posit Science is the leading provider of clinically validated brain
fitness programs. The company works with more than 50 scientists from
prestigious universities to design and test its computer-based programs. More
than 30 published papers show that in randomized controlled trials the
company's patented technologies significantly increase processing speed,
improve memory and attention, and enhance the quality of everyday life. Posit
Science has received grants from the National Institutes of Health and has
received numerous awards and accolades. The company's products, scientists and
science are currently featured in the PBS documentaries "The Brain Fitness
Program" and "Brain Fitness 2: Sight and Sound", and the CBC documentary "The
Brain That Changes Itself." For more information, visit
http://www.PositScience.com or call 1-866-599-6463.
SOURCE Posit Science
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