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Innovative Educational Toy Helps Start-Up Business Thrive Despite Recession
Thursday, December 04, 2008
Inventors of the Potty Watch Find Success Despite Bad Economy
SANDY, Utah, Dec. 4 /PRNewswire/ -- The American economy may be finishing its worst year in decades, but don't expect Alan & Pamela Parkinson to be looking for a bailout any time soon. These parent-inventors have turned an idea for a toilet training timer (pottytimeinc.com) into a successful business that is growing exponentially, thanks to word-of-mouth advertising and the power of the internet.
"The old adage 'build a better mousetrap and the world will beat a path to your door' still holds true, and the internet makes it a lot easier to get the word out," said Alan, president of Potty Time, Inc. After being laid off from a kitchen appliance company last year, Alan took an early 401K withdrawal to design and manufacture the Potty Watch(R), a wristwatch shaped toilet training timer that parents use to remind their toddlers when its time to "go."
"Everyone thought we were crazy," said Pamela, CEO of the company, "but the investment has paid for itself several times over. We've sold over 30,000 units in all 50 states, mostly over the internet from word of mouth referrals. Our sales just keep growing. The average family will spend about $2000 on diapers before a child is potty trained, so spending $10 to speed up potty training makes sense to a lot of parents. And the great part is that those happy parents tell their friends about us.
"It's still hard to get into Wal-Mart or Toys"R"Us as a one item vendor, but we have a growing number of baby boutiques and kid's stores carrying the Potty Watch(R). In turn, we give them a unique item that is not yet available in the 'big box' stores and are able to help other family-run businesses compete in a difficult economy. We are living proof that the American Dream is alive and well."
To learn more about the pediatrician recommended Potty Watch(R), find a retail location near you, or to buy directly from Potty Time, Inc. go to pottytimeinc.com or call (801) 523-5080.
About Potty Time, Inc.
Potty Time, Inc. is a family-owned company dedicated to providing potty training solutions that help children grow while helping parents cope.
SOURCE Potty Time, Inc.
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