WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Website Revenue Thursday, November 26, 2020 
Add Press Release News | News Feeds Feeds | Email This News Email

Petco and Jinx Dog Nutrition Launch Strategic Digital Partnership
Wednesday, October 28, 2020

Industry-leading pet health and wellness company now offering Jinx dog food online, reinforcing brands' joint commitment to top pet nutrition standards

SAN DIEGO, Oct. 20, 2020 /PRNewswire/ -- Petco, the destination for total pet health and wellness, and Jinx, a direct-to-consumer dog food company, announced a strategic partnership that will bring Jinx's kibble and treats to In line with Petco's commitment to high-quality nutrition, Jinx's dog food will provide pet parents with even more convenient, accessible options online.

"As more consumers lean into online shopping, we're pleased to include Jinx in our carefully selected assortment of wholesome food and treats to help our guests find the right food for their pets' needs," said Petco Chief Digital and Innovation Officer Darren MacDonald. "We have massively enhanced our e-commerce capabilities and have experienced a growth of more than 100% in this category. Jinx is a natural fit within not only our digital transformation but also our dedication to quality nutrition standards for the health and wellbeing of pets."

In addition to strong brick and mortar performance, Petco's expanded digital capabilities include options ranging from buy online, pick up in-store to curbside pick-up to deliver a true omnichannel shopping experience for guests. From May 2019 when the company became the first and only national retailer to no longer sell food and treats containing artificial colors, flavors and preservatives* for dogs and cats, to its most recent decision to end the sale of electronic "shock" collars, Petco has been devoted to being a health and wellness partner for pets and pet parents.

Designed with the understanding that dogs are omnivores, and that the lifestyles of modern dogs impact their nutritional needs, Jinx created unique recipes that pair fresh proteins with plant-based ingredients to give furry family members the nutritional composition they need to thrive. Jinx products have been created and tested by experts in the pet nutrition space, including animal scientists, formulators and nutritionists, resulting in foods that are palatable and easily digestible.

"Petco is a leader in pet specialty, and it's an honor to be on their digital shelves," says Jinx co-founder and CEO Terri Rockovich. "Our food is filled with meat- and plant-based proteins, superfoods, active probiotics and clean ingredients packed with vitamins and no added fillers. Jinx and Petco share brand values that are anchored in the love for our pets, and Petco has shown incredible support to help us deliver on our promise of providing customers with a convenient, seamless shopping experience."

For more information on Jinx's products and Petco's full suite of online offerings, visit or

*See how Petco defines artificial ingredients at

About Petco, The Health and Wellness Co.
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and our own Petco partners. Since our founding in 1965, we've been trailblazing new standards in pet care, delivering comprehensive wellness solutions through our products and services, and creating communities that deepen the pet-pet parent bond. We operate more than 1,500 Petco locations across the U.S., Mexico and Puerto Rico, including a growing network of more than 100 in-store veterinary hospitals, and offer a complete online resource for pet health and wellness at and on the Petco app. In tandem with The Petco Foundation, an independent nonprofit organization, through in-store adoption events, we have helped find homes for more than 6.5 million animals.

About Jinx
Founded in January 2020, Jinx celebrates modern dogs and their pet parents with a full range of nutritious consumables that makes mealtime better for them and easier for their owners. Jinx recipes are crafted with high-quality proteins, powerhouse superfoods, and probiotics to promote complete & balanced wellness for today's moderately active animal. With clean ingredient labels that even make humans drool, Jinx serves as a safe haven for skeptical pet parents who want to treat their dog to better food. The brand currently offers kibble, treats, and dog sauces that have become a fast favorite amongst celebrities including their high-profile investors Will Smith, Nas, Halsey, and more.


For Petco: Yvonne Tarrab

For Jinx: Nikole Flores

View original content to download multimedia:


Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav COGNISTX Teams Up With Kriptos to Develop AI Cybersecurity Solutions to Shield Businesses From Hacks and Data Breaches | Nov 26, 2020
Nav Gateway Funnel Pros Launches a ClickFunnels Support Program That Can Reduce Stripe Chargeback Disputes Before They Happen and Automate Merchant Responses | Nov 26, 2020
Nav BeeSeen Solutions Announces Partnership with American Verification Processing Solutions (AVPS)! | Nov 26, 2020
Nav Chargeback Gurus Releases 2020 Card Network Mandates Guide for Card Not Present Merchants | Nov 26, 2020
Nav Introducing the paySupreme(TM) Prepaid Mastercard┬«, Providing a Value-Add Payment Option for Families of Incarcerated Individuals | Nov 26, 2020
Nav Urban Ministries, Inc. and HarperCollins Christian Publishing Announce New Partnership | Nov 26, 2020
Nav Honor Flight Network selects Roundit Financial Technologies Inc. to Enhance their US mobile fundraising capabilities | Nov 26, 2020
Nav Curriki Answers the Call from School Districts, Universities, and Nonprofits Launches CurrikiStudio AWS CloudFormation Template | Nov 26, 2020
Nav Winter Wonderland Themed United States Mint Ornaments Available November 20 | Nov 26, 2020
Nav Houston E-Learning Startup Piqosity Launches Free Online SAT and ACT Practice to Support Families Affected by COVID-19 | Nov 26, 2020

Submit News | View More News View More News