WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Online Marketing Thursday, November 26, 2020 
Add Press Release News | News Feeds Feeds | Email This News Email


Wpromote Named Agency of the Year by Search Engine Land
Wednesday, October 28, 2020

The award recognizes the agency's best-in-class strategy and client results in paid search marketing

EL SEGUNDO, Calif., Oct. 20, 2020 /PRNewswire/ -- Wpromote has been recognized as the 2020 Agency of the Year - SEM for the second time by Search Engine Land, a top digital marketing publication specializing in both paid and organic search strategies and news.

David Dweck, Wpromote's Head of Paid Search and Media Strategy, describes how Wpromote has leveled up its paid search capabilities this year: "Heading into 2020 we invested heavily in both people and technology to bring even more value to our clients through our best-in-class paid search team. While 2020 has brought uncertainty, our agile team was able to partner closely with our clients to drive truly full-funnel performance by optimizing spend across search, shopping, and YouTube, which helped our clients successfully pivot their businesses during the pandemic. This award validates that unified, innovative approach to paid search."

Wpromote's investment in paid search included the addition of 20 new team members over the last year at every level of seniority, which in turn drove an incremental increase of 4 million conversions year-over-year for clients. On the technology side, major initiatives to develop offline conversion tracking, Smart Shopping campaigns, and data-driven attribution were also major drivers of client success.

As more and more eyeballs have shifted online and traditional ad channels like billboards, print, and television have become less effective, Wpromote has been able to help clients capitalize on opportunities in digital channels like paid search, including further refinement and focus on YouTube, OTT, and CTV as part of the move to full-funnel strategy across channels.

"There's never been a time where performance matters more than right now," explains Wpromote's Chief Relationship Officer Mike Stone. "It's so exciting to see the results of all that hard work and cutting edge strategy on behalf of our clients. The Agency of the Year award really highlights our unwavering commitment to innovation and the power of the challenger mindset in today's digital marketing landscape."

This latest award joins recent wins for Wpromote at The Drum Awards for Most Effective Use of Data, Adweek's Fastest Growing Agencies, Ad Age's Best Places to Work, and Forrester, as the Leader of the latest Performance Marketing Agency Wave.

About Wpromote
Wpromote is a digital marketing agency that helps our clients Think Like A Challenger: from enterprise brands to fast-growing digital disruptors, we believe that the right marketing strategy can help every business connect with customers and drive profitable growth. With 8 offices across the United States, we help leading brands like Marriott, Whirlpool, TransUnion, Zenni, Adobe, and Frontier Airlines achieve their goals through cross-channel marketing powered by digital intelligence. As the top Performance Marketing Agency in the latest Forrester Wave, we're proud we don't answer to anyone's interests but our clients. For additional information, visit http://www.wpromote.com.

Contact:
Jessica Bright
jbright@wpromote.com
(310)321-4434

View original content:http://www.prnewswire.com/news-releases/wpromote-named-agency-of-the-year-by-search-engine-land-301156352.html

SOURCE Wpromote



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav KAR Global Announces Participation in Upcoming Investor Conference | Nov 26, 2020
Nav Cision's New Analytics Dashboards and Interactive Reports Make It Faster and Easier to Demonstrate the Real Business Impact of Earned Media | Nov 26, 2020
Nav GR0 Launches SEO Studio Targeting Direct-To-Consumer Startups | Nov 26, 2020
Nav Digital Silk Increases Organic Traffic for DesignRush by 681% | Nov 26, 2020
Nav Horton Group Opens New Office on Music Row | Nov 26, 2020
Nav EMA Design Automation Expands Operations in North America | Nov 26, 2020
Nav B2B Marketing Report from Uberflip Reveals Disconnect Between Marketing Priorities and Buyers' Expectations | Nov 26, 2020
Nav KERV Interactive Wins 2020 Digiday Technology Award for "Best Video Marketing & Advertising Platform" | Nov 26, 2020
Nav Leading Direct Marketing and Advertising Agency, Bluewater, Announces Promotion of Four Key Executives | Nov 26, 2020
Nav Insights on the Unit Load Device (ULD) Global Market to 2027 - Featuring ACL Airshop, Brambles & Dokasch Among Others | Nov 26, 2020
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News