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Plant-Based Products Aren't Just a Trend, They're Here to Stay
Saturday, October 31, 2020

FN Media Group Presents Microsmallcap.com Market Commentary

NEW YORK, Oct. 23, 2020 /PRNewswire/ -- Over the past few years, plant-based meat and dairy substitutes have gone from a niche product to a major segment in the food industry. Now, these products are increasingly available just about everywhere you look in the food industry. Plant-based options are now available not just in your local grocery store but at your local pub and fast food joint. Plant-based products are now being offered by a wider range of brands from recently IPO'd startups to international giants. These products are also working their way into a wide range of subcategories in the food market, including infant nutrition and diet foods. In the wake of smash plant-based hits like Impossible Foods, companies like Else Nutrition Holdings Inc. (TSXV:BABY) (OTCQX:BABYF) and Forum Merger II (NASDAQ:FMCI) are finding unserved niches in the market, while established food companies like Tyson Foods (NYSE:TSN), ConAgra Brands (NYSE:CAG), and Kellogg (NYSE:K) play catch-up.

Else Nutrition Brings Plant-Based Products to the Infant Nutrition Space

Demand for plant-based foods extends far beyond just burgers. One of the companies that has moved to fill a previously unserved segment of the plant-based food market is Else Nutrition Holdings Inc. (TSXV:BABY) (OTCQX:BABYF), an Israel-based food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. The company's flagship product is a non-soy, non-dairy plant-based infant nutrition formula. Else Nutrition celebrated its US product launch in August with products now available in retail stores and online.

On September 24, Else Nutrition announced that the company had made its products available to US consumers on Amazon.com. The move makes Else's products available to more consumers than ever via the world's largest e-commerce platform. Direct-to-consumer online sales are a cornerstone of Else's go-to-market strategy, particularly as the ongoing global pandemic has driven up demand for products available via delivery. Additionally, Else Nutrition is also pushing to expand its presence in grocery and health food stores. The company announced on August 20 that it had hired a specialized broker to help bring their products to one of the US's largest retail chains.

Else Nutrition announced on October 13 that Health and Happiness (H&H) International Holdings Limited, a global health and wellness company and a leading infant nutrition player in China, had increased its investment in the company by C$4.0 million. The private placement, which was previously announced on September 15, now totals C$25.7 million. Else Nutrition plans to use the funds to accelerate and increase its production and supply capabilities, marketing activities, and product development.

Companies Move into the Plant-Based Foods Market

Tyson Foods (NYSE:TSN), the largest meat company in the United States, announced in June that it would be moving into the plant-based meat alternative market. The company announced its new Raised & Rooted brand, which will sell plant-based and mixed meat/plant products. Tyson Foods, with its already massive consumer reach, says it expects plant-based foods to be a billion-dollar business for the company.

ConAgra Brands (NYSE:CAG), the parent company for brands like Orville Redenbacher, Hunts, and Duncan Hines, has been selling meat-free products through its Gardein brand since 2009, but as plant-based meat substitutes have surged in the market, the company is updating its offerings. On September 23, ConAgra announced a line of Gardein soups featuring plant-based meat alternatives.

Kellogg (NYSE:K) got in on the plant-based trend with its Incogmeato line of products. The company is focusing on products aimed at families and young children. To that end, Kellogg announced on September 17 that the company would be partnering with Disney for its latest plant-based offering, Mickey Mouse-branded "Chick'n" Nuggets.

On October 15, holding company Forum Merger II (NASDAQ:FMCI) announced a partnership with plant-based food company Ittella International to form the Tattooed Chef brand. Tattooed Chef will focus on a wide range of meatless foods, some of which will include plant-based meat alternatives.

Plant-based alternatives to meat are the biggest trend in the food industry in years, and the marketplace is filling up fast. Companies like Else Nutrition are positioning themselves within specific, previously unserved segments of the food industry to ensure that they can become the main plant-based players in that space.

For more information about Else Nutrition, click here.

DISCLAIMER: Microsmallcap.com (MSC) is the source of the Article and content set forth above. MSC owns and operates Streetsignals.com. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. FN Media Group (FNM) is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated with MSC or any company mentioned herein. The commentary, views and opinions expressed in this release by MSC are solely those of MSC and are not shared by and do not reflect in any manner the views or opinions of FNM. Readers of this Article and content agree that they cannot and will not seek to hold liable MSC and FNM for any investment decisions by their readers or subscribers. MSC and FNM and their respective affiliated companies are a news dissemination and financial marketing solutions provider and are NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

The Article and content related to the profiled company represent the personal and subjective views of the Author (MSC), and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author (MSC) has not independently verified or otherwise investigated all such information. None of the Author, MSC, FNM, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer's filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer's securities, including, but not limited to, the complete loss of your investment. FNM was not compensated by any public company mentioned herein to disseminate this press release but was compensated twenty five hundred dollars by MSC, a non-affiliated third party to distribute this release on behalf of Else Nutrition Holdings.

FNM HOLDS NO SHARES OF ANY COMPANY NAMED IN THIS RELEASE.

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and MSC and FNM undertake no obligation to update such statements.

Media Contact:
FN Media Group, LLC
info@financialnews.com
+1(561)325-8757

View original content:http://www.prnewswire.com/news-releases/plant-based-products-arent-just-a-trend-theyre-here-to-stay-301158481.html

SOURCE Microsmallcap.com



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