WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Web Hosting Computer Hardware Friday, January 22, 2021 
Add Press Release News | News Feeds Feeds | Email This News Email


Comscore Research Captures Evolving Consumer Mobile Behavior
Thursday, November 26, 2020

Total time spent viewing videos on mobile increased 65% from August 2017 to August 2020

RESTON, Va., Nov. 18, 2020 /PRNewswire/ -- As consumers around the world spend more time online, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, reveals increasing engagement levels on mobile devices as online categories affected by the COVID-19 pandemic begin to recover and digital video consumption rises.

This research comes from Comscore's 2020 Global State of Mobile report, which uses Comscore's mobile and multi-platform data to explore mobile trends and behaviors and the impact of COVID-19 on brands and online categories on mobile across 25 countries.

"Due to the pandemic and subsequent lockdowns, we have seen a major shift in where consumers are spending their time on mobile," said Andrea Sangalli, Product Management Analyst, International Markets, Comscore. "When the height of the initial lockdowns peaked in April 2020, audiences shifted their focus to more local issues, like politics, which saw a 60% increase in unique visitors from August 2019 to April 2020. However, we have started to see a rebound in affected categories between April 2020 and August 2020 as lockdowns were eased: unique visitors to the hotel/resort and home sharing category dropped by 59% from August 2019 to April 2020 but increased 65% from April 2020 to August 2020."

"Not only are we seeing an impact on category visitation, we are also seeing an increase in mobile video consumption across the U.S.," said Kelly Lewis, Product Manager, Digital Audience, Comscore. "With the explosion of streaming service choices and user generated short-form video in the past few years, we found the total time spent viewing videos on mobile increased 65% from August 2017 to August 2020. In fact, mobile video growth actually outpaced desktop growth, which saw an increase of 21% over the same time period. We expect mobile video consumption to maintain its strong platform position in the years to come."

Other key findings from the State of Mobile report include:

    --  Globally, time spent on mobile continues to rise, despite the increased
        time spent at home due to COVID-19 restrictions. 79% of total digital
        minutes in the U.S, were spent on mobile in August 2020, up from 78% in
        August 2019. In Mexico 89% of total digital minutes were spent on mobile
        in August 2020, up from 83% during that same period in August 2019.
        India had the largest share of mobile minutes, making up 93% of total
        digital minutes in August 2020.
    --  As on-the-go behaviors became limited in the U.S., the food and grocery
        category saw declines in multi-platform reach from 53% to 47% from
        August 2019 to August 2020. However, on mobile, U.S. consumers flocked
        to delivery-based food and grocery apps and since April 2020,
        retailer-based food app usage has seen a rebound.
    --  In the U.S., the share of digital retail dollars spent on mobile has
        reached 31% of total digital retail dollars spent in Q2 2020, up from
        16% in Q2 2015. Mobile buyers are also buying more frequently, as the
        average number of purchases in a month increased from 2 in Q2 2019 to
        4.5 in Q2 2020.

More information and the full presentation can be found here.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.

View original content to download multimedia:http://www.prnewswire.com/news-releases/comscore-research-captures-evolving-consumer-mobile-behavior-301175358.html

SOURCE Comscore



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav IGEL Launches the UD Pocket2, a Portable Dual Mode USB Device for Secure End User Computing from Anywhere | Jan 22, 2021
Nav Aunt Bertha Selected by State of Pennsylvania to Build Resource Information and Services Enterprise (RISE PA) Platform | Jan 22, 2021
Nav Global Collaborative Robots Markets Report 2020 Featuring ABB, AUBO Robotics, Cobalt Robotics, Diligent Robotics, FANUC, Fetch Robotics, Flexiv, Kinova, KUKA, Locus, Universal Robots, Yaskawa-Motoman | Jan 22, 2021
Nav January Radon Action Month: Better Understanding...Better Results | Jan 22, 2021
Nav Taiwan government leading 100 Startups in five major industry for CES2021 | Jan 22, 2021
Nav Autonomous Ships Market worth $14.2 billion by 2030 - Exclusive Report by MarketsandMarkets(TM) | Jan 22, 2021
Nav Iowa City Schools leverage itopia to transcend on-site Windows labs and deliver virtual education to remote students on Chromebooks | Jan 22, 2021
Nav Global Semiconductor Silicon Wafers Industry (2020 to 2027) - Market Trends & Drivers | Jan 22, 2021
Nav Jack.org and Bell Let's Talk bolster support for youth mental health | Jan 22, 2021
Nav OWC Acquires LumaForge and Jellyfish Technologies | Jan 22, 2021
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News