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SpotX Announces Support for Unified ID 2.0 Solution
Saturday, January 23, 2021

Leading global video advertising platform fully integrates open source identity solution, joining development with The Trade Desk and others

NEW YORK, Jan. 15, 2021 /PRNewswire/ -- SpotX, the leading global video advertising platform, today announced it is integrating the Unified ID 2.0 solution, an open source and interoperable ID framework designed to improve relevant advertising while protecting consumer privacy and transparency without relying on third-party cookies.

The solution upgrades identification standards by using encrypted and hashed email addresses, allowing consumers to easily manage how their personal data is both collected through a single sign-on solution with participating websites, which also includes an opt-out option. By leveraging Unified ID 2.0, media owners working with SpotX will gain more control of their proprietary data, build trust with consumers, and generate higher CPMs. Similarly, advertisers and demand-side platforms (DSPs) will have a more holistic view of their customers and the ability to leverage audience data more efficiently to ultimately drive higher campaign performance.

"Privacy remains a key priority for us at SpotX which is why we continue to take a proactive and transparent approach about the data we use and how we use it," said Kelly McMahon, SVP, global operations at SpotX. "Unified ID 2.0 safeguards the value exchange for relevant advertising with a simplified user consent framework while protecting all parties across the ecosystem. SpotX's support for this technology builds on our promise to protect all data, and we're excited to be one of the first video SSPs to adopt this upgrade for improving the open web."

SpotX led the charge in protecting audience data with its launch of Audience Lock in 2017. The industry-leading data protection solution enables ad buyers and sellers to activate data safely through a secure data escrow environment by limiting and anonymizing data. By integrating Unified ID 2.0, SpotX further demonstrates its commitment to privacy while allowing media owners to transact safely and responsibly within open environments.

"The open source Unified ID 2.0 solution is truly an upgrade for everyone - consumers, advertisers, publishers and more," said Michelle Hulst, Chief Operating Officer, The Trade Desk. "The industry continues to band together to support and collaborate on this framework. This commitment from partners like SpotX proves that we are all dedicated to creating a better standard for identity."

For more information about the SpotX integration of Unified ID 2.0, please email

About SpotX
SpotX is the leading video advertising platform shaping digital video and the future of TV globally. The company's solutions enable media owners to monetize content across all screens and streams while providing advertisers with direct access to brand-safe, premium inventory. With best-in-class technology purpose-built for video, SpotX's trusted, GDPR/CCPA-compliant solutions are employed by some of the largest media owners in the world including A+E Networks, Crackle Plus, The CW Network, Dentsu CCI, Discovery, Electronic Arts, Fox Corporation, fuboTV, Gannett, Microsoft, Newsy, Pluto TV, Roku, Sling TV, and Vudu. In the US, SpotX works with nearly all major OTT stakeholders and reaches 4 out of 5 viewers of ad-supported CTV, or 50 million households. SpotX is a subsidiary of Bertelsmann's RTL Group and is headquartered in Denver with 12 offices throughout the US, EMEA, and APAC regions. Learn more at

About The Trade Desk
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit or follow us on Facebook, Twitter, LinkedIn, and YouTube.

Media Contacts:
For SpotX:
Tammy Blythe Goodman
Josie Urwin

For The Trade Desk:
Patrick Wentling

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