BrandSpark International's 2021 Best New Product Award Winners Announced
Thursday, March 4, 2021
The 13th annual Best New Product Awards survey reveals that American shoppers are more willing to pay for improved performance, taste, and convenience in response to COVID-19
NEW YORK, Feb. 25, 2021 /PRNewswire/ -- BrandSpark International has just announced the winners of the 2021 Best New Product Awards, America's most credible new product awards, and new research on American shopping habits for consumer products. More than 14,500 Americans participated in the national survey to pick the 81 winning products for the latest Food & Beverage, Beauty, Health & Personal Care, and Household products. The winners were determined based on a national survey of real shoppers.
Best New Product Awards has partnered with premier news magazine brand Newsweek to help drive awareness of these award-winning products. The partnership will include features of the winners in Newsweek's print and digital publications, targeted communications to readers, and unique high-value advertising opportunities for brands anchored by editorial content. Winners will also be featured on ShopperArmy.com - a site dedicated to helping shoppers discover New & Noteworthy consumer products.
"We are thrilled to celebrate the 13th year of the Best New Product Awards," said Robert Levy, President of BrandSpark International and Founder of the Best New Product Awards. "With so many new products launched each year, it is hard for consumers to know what to buy and challenging for brands to break through the clutter. This is where the Best New Product Awards comes in."
"The BNPA seal and claim drive strong ROI for the winners by helping products stand out from the competition. Year after year, we see brands boost sales by leveraging their win across traditional and digital media channels."
The winning products were determined solely by the votes and opinions of American consumers. Voters participated in an extensive nationwide survey conducted by marketing research firm BrandSpark International. Companies with the most wins were ALDI, P&G, and L'Oréal.
For more information about the Best New Product Award winners, visit: www.shopperarmy.com/bnpa-usa-2021
2021 BEST NEW PRODUCT AWARDS LIST OF WINNERS BY CATEGORY
FOOD & BEVERAGE
CATEGORY
PRODUCT
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Bagels
ALDI-Exclusive Specially Selected Brioche Bagels
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Baking Kit
ALDI-Exclusive Baker's Corner S'mores Baking Kit
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Beef Jerky
Wenzel's Farm Beef Jerky
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Beer
ALDI-Exclusive Brecken Bock
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Better For You Candy
SMASH Gummies
---
Better for You Pizza
Foster Farms Smart Crust Pizza
---
Breakfast Bites
Smithfield Power Bites
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Breakfast Meat
Johnsonville Sausage Strips
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Brie Cheese
ALDI-Exclusive Emporium Selection Bavarian Brie Assortment
---
Candy
SweeTARTS Twisted Rainbow Punch Soft & Chewy Ropes
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Cauliflower-Based Side Dish
Green Giant Cauliflower Breadsticks
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Chocolate Bar
M&M's Dark Chocolate Bar
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Cookies
Chips Ahoy! made with Hershey Chocolate Chunks
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Dairy Free Creamer
Natural Bliss Caramel Toffee Almond Milk
---
Dairy Free Yogurt Alternative
Silk AlmondMilk Mix-Ins Yogurt
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Dip
Good Foods Spinach Artichoke and Parmesan Dip
---
Feta Cheese
ALDI-Exclusive Emporium Selection Feta Block Assortment
---
Flavoured Sparkling Water
Santa Fe Sparkling Water
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Fresh Mozzarella Cheese
ALDI-Exclusive Emporium Selection Marinated Mozzarella
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Gluten Free Baked Good
Pepperidge Farm Gluten Free Farmhouse Thin & Crispy Chocolate Chip
Cookies
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Hard Seltzer
Barefoot Hard Seltzers
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Ice Cream Bars
Drumstick Crushed It! Ice Cream Bars
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Keto Ice Cream
ALDI-Exclusive Sundae Shoppe Keto Ice Cream Pints
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Kid's Yogurt
Siggi's Kids Yogurt Pouches
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Low Carb Bread
ALDI-Exclusive L'oven Fresh Keto Friendly Bread
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Mexican Ready-Made Meal
El Monterey Chicken Enchilada Entree
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Non-Dairy Frozen Dessert
ALDI-Exclusive Earth Grown Non Dairy Frozen Dessert Pints
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Oat Milk Dairy Alternative
ALDI-Exclusive Friendly Farms Oatmilk
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Parmesan
ALDI-Exclusive Simply Nature Organic Shredded Parmesan
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Plant-Based Protein
ALDI-Exclusive Earth Grown Meatless Breakfast Patties and Links
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Popcorn
Cheetos Popcorn
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Potato Chips
Cape Cod Kettle Cooked Potato Chips- Sour Cream and Onion
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Power Bowl Entree
ALDI-Exclusive Whole & Simple Power Bowls
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Protein Bar
S'mores ONE Bar
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Ready-to-Eat Mac & Cheese
ALDI-Exclusive Park Street Deli Refrigerated Macaroni & Cheese
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Shrimp Ready-Made Meal
Aqua Star MicroSteam Shrimp Scampi Bowls
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Snack Pack
ALDI-Exclusive Happy Farms Cheesecake Snack Packs
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Soup
ALDI-Exclusive Specially Selected Slow Cooked Soup
---
Specialty Aged Cheese
Lidl Preferred Selection British Extra-Mature Cheddar Cheese
---
Store Brand Chardonnay
Artie 2018 South African Chardonnay
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Store Brand Pinot Grigio
ALDI-Exclusive Elementalist Pinot Grigio
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Store Brand Red Wine
ALDI-Exclusive Peaks & Tides Pinot Noir
---
HEALTH, BEAUTY & PERSONAL CARE
CATEGORY
PRODUCT
---
Apple Cider Gummies
Nature's Truth Apple Cider Gummies
---
At-home Teeth Whitening
Crest Whitening Emulsions
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Baby Probiotics
Align Baby Probiotic Drops, Colic Relief
---
Body Lotion
Vaseline Intensive Care Almond Smooth Body Lotion
---
Body Wash
Nivea Body Wash with Nourishing Serum
---
Children's Cold and Flu Relief
Robitussin Children's Naturals Cough Relief + Immune Health Gummy
---
Children's Multivitamin
Nature's Way Happy & Healthy Multivitamins
---
Conditioner
Garnier Fructis Treat Plumping Conditioner
---
Denture Care
Poligrip Cushion & Comfort
---
Deodorant
Secret Aluminum Free with Essential Oils
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Diapers
Pampers Pure
---
Dry Shampoo
Batiste Waterless Cleansing Foam
---
Electric Toothbrush
Hum by Colgate
---
Eyeliner
Maybelline Hypereasy Eyeliner
---
Face Moisturizer
Cetaphil Healthy Glow Daily Cream
---
Face Primer
NYX Bare With Me Daily Moisturizing Primer
---
Foundation
It Cosmetics Your Skin But Better Foundation
---
Immune Booster
Natrol Elderberry Gummies
---
Mascara
Maybelline Lash Sensational Sky High Mascara
---
Retinol Serum
L'Oréal Paris Revitalift Triple Power LZR 0.3% Pure Retinol Night Serum
---
Shampoo
Head and Shoulders Clinical Strength Dandruff Defense
---
Sunscreen
Blue Lizard Australian Sunscreen
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Toothpaste
Colgate Zero Peppermint Toothpaste
---
Bedwetting Product
Ninjamas Nighttime Bedwetting Underwear
---
Whitening Toothpaste
Colgate Optic White Renewal
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Women's MultiVitamin
One a Day Women's Multivitamin Fruit Bites
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HOUSEHOLD
CATEGORY
PRODUCT
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Air Freshener
Febreze Light
---
Air Fryer
Ninja Foodi 2-Basket Air Fryer
---
Cat Food
Purina Pro Plan LiveClear
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CBD infused Pet Products
Veritas Farms Full Spectrum Hemp Oil Collection Chews
---
Cordless Hand Blender
KitchenAid Cordless Variable Speed Hand Blender
---
Dog Food
Rachel Ray Nutrish SuperMedley's
---
Dog Treat
Public Goods Sweet Potato Fry Chews
---
Dryer Sheets
Bounce Dryer Sheets Pet Hair and Lint Guard
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Espresso Machine
Breville Bambino
---
Fabric Enhancer
Downy Defy Damage
---
Laundry Detergent
Tide Heavy Duty Hygienic Clean Power Pods
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Multi-Purpose Cleaning Spray
Microban 24 Antibacterial Multipurpose Cleaner
---
Picture Hanger
3M CLAW Drywall Picture Hanger
---
Some takeaways from the 2021 BrandSpark American Shopper Study:
American Shoppers Sought One-Stop Shopping During the Pandemic
51% say that the convenience of one-stop shopping is even more appealing than the lowest prices, up 12 percentage points from 39% in the past year.
Conversely, only 41% say they go to multiple stores to get the best deals, way down from 58% a year ago. As Americans look to reduce their trips to the store, they have been willing to pay a little more. This behavior has positively impacted brand loyalty: a year ago 45% said they were less loyal to brands than previously but that reduced to just 35% to start 2021.
New Products
7 in 10 American shoppers "like trying new products" as they search for new experiences and superior performance, even as the COVID-19 pandemic has limited the range of their shopping trips.
50% say that "while shopping, I actively look through stores for products that are new and different," yet this decreased 7 percentage points in the past year as shoppers are less comfortable in-store during the pandemic. More than ever brands must ensure that they stand out in-store.
Shoppers have also moved to ecommerce, with 33% having ordered groceries online in the past year, up from 20% one year ago. New products should be supported online to reach these shoppers and open a new channel for product discovery.
On the positive side for brands, shoppers are now less price sensitive and more brand loyal. 7 in 10 say they try new products from the brands they trust.
Private label brands have strengthened their innovation credentials: While 46% believe the best new product innovations usually come from brand-name products: but this is down from 52% a year ago. We can see this reflected in ALDI's 18 winning products among this year's award winners.
Trusting Each Other to Determine What's Best
Shoppers are increasingly relying on the recommendations of other consumers to determine what to buy.
-- 68% say they are likely to buy a product that is recommended by others
-- 69% say they trust recommendations in the form of consumer-voted awards
American Shoppers Believe in Science Behind Product Innovation
Americans' belief that "research & development is constantly leading to better products" was maintained during 2020. At the high end, 71% believe that R&D is leading to better and better OTC health products.
Indulgence & Great Taste in Home Food Products
78% of shoppers agree that taste is the most important factor when buying food, up 5 percentage points as Americans look to mix it up as they eat more meals at home.
Americans are Balancing Enjoyment and Health
Shoppers are looking to balance taste and health, with 70% agreeing they are making changes to be live healthier.
-- 78% believe there is a lot they can do with food and nutrition to
prevent illness.
-- 73% agree that indulgent foods that aren't the healthiest are still
worth it sometimes, up 5 percentage points
About BrandSpark International
Founded in 2001, BrandSpark International is a boutique research and consulting firm that provides leading organizations with the clear direction they need to optimize brand positioning, ignite brand strategy, understand the evolving omni-channel shopper and prioritize growth initiatives. Best New Product Awards Inc. runs major awards programs Best New Product Awards and BrandSpark Most Trusted Awards, and consumer shopper site, www.ShopperArmy.com which is a community who test products and provide quality ratings and reviews, and shopper actions including shopping feedback surveys. Shopper Army also offers cash back at several online stores.
For more information or interview requests, please contact:
Victoria Kucera, Spotlight Media Relations, 212.489.8774, victoria@spotlightmediarelations.com
Kim Diamond, Best New Product Awards, KDiamond@BestNewProductAwards.com
Sales: Brian Kolb, Chief Brand Officer, ENVeritas, brian@enveritasgroup.com
View original content to download multimedia:http://www.prnewswire.com/news-releases/brandspark-internationals-2021-best-new-product-award-winners-announced-301235228.html
SOURCE BrandSpark International
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