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BrandSpark International's 2021 Best New Product Award Winners Announced
Thursday, March 4, 2021

The 13th annual Best New Product Awards survey reveals that American shoppers are more willing to pay for improved performance, taste, and convenience in response to COVID-19

NEW YORK, Feb. 25, 2021 /PRNewswire/ -- BrandSpark International has just announced the winners of the 2021 Best New Product Awards, America's most credible new product awards, and new research on American shopping habits for consumer products. More than 14,500 Americans participated in the national survey to pick the 81 winning products for the latest Food & Beverage, Beauty, Health & Personal Care, and Household products. The winners were determined based on a national survey of real shoppers.

Best New Product Awards has partnered with premier news magazine brand Newsweek to help drive awareness of these award-winning products. The partnership will include features of the winners in Newsweek's print and digital publications, targeted communications to readers, and unique high-value advertising opportunities for brands anchored by editorial content. Winners will also be featured on ShopperArmy.com - a site dedicated to helping shoppers discover New & Noteworthy consumer products.

"We are thrilled to celebrate the 13th year of the Best New Product Awards," said Robert Levy, President of BrandSpark International and Founder of the Best New Product Awards. "With so many new products launched each year, it is hard for consumers to know what to buy and challenging for brands to break through the clutter. This is where the Best New Product Awards comes in."

"The BNPA seal and claim drive strong ROI for the winners by helping products stand out from the competition. Year after year, we see brands boost sales by leveraging their win across traditional and digital media channels."

The winning products were determined solely by the votes and opinions of American consumers. Voters participated in an extensive nationwide survey conducted by marketing research firm BrandSpark International. Companies with the most wins were ALDI, P&G, and L'Oréal.

For more information about the Best New Product Award winners, visit: www.shopperarmy.com/bnpa-usa-2021

2021 BEST NEW PRODUCT AWARDS LIST OF WINNERS BY CATEGORY


FOOD & BEVERAGE


           
            
              CATEGORY                                                               
            
       PRODUCT

                        ---


       
     Bagels                        
           ALDI-Exclusive Specially Selected Brioche Bagels

    ---


       
     Baking Kit                    
           ALDI-Exclusive Baker's Corner S'mores Baking Kit

    ---


       
     Beef Jerky                    
           Wenzel's Farm Beef Jerky

    ---


       
     Beer                          
           ALDI-Exclusive Brecken Bock

    ---


       
     Better For You Candy          
           SMASH Gummies

    ---


       
     Better for You Pizza          
           Foster Farms Smart Crust Pizza

    ---


       
     Breakfast Bites               
           Smithfield Power Bites

    ---


       
     Breakfast Meat                
           Johnsonville Sausage Strips

    ---


       
     Brie Cheese                   
           ALDI-Exclusive Emporium Selection Bavarian Brie Assortment

    ---


       
     Candy                         
           SweeTARTS Twisted Rainbow Punch Soft & Chewy Ropes

    ---


       
     Cauliflower-Based Side Dish   
           Green Giant Cauliflower Breadsticks

    ---


       
     Chocolate Bar                 
           M&M's Dark Chocolate Bar

    ---


       
     Cookies                       
           Chips Ahoy! made with Hershey Chocolate Chunks

    ---


       
     Dairy Free Creamer            
           Natural Bliss Caramel Toffee Almond Milk

    ---


       
     Dairy Free Yogurt Alternative 
           Silk AlmondMilk Mix-Ins Yogurt

    ---


       
     Dip                           
           Good Foods Spinach Artichoke and Parmesan Dip

    ---


       
     Feta Cheese                   
           ALDI-Exclusive Emporium Selection Feta Block Assortment

    ---


       
     Flavoured Sparkling Water     
           Santa Fe Sparkling Water

    ---


       
     Fresh Mozzarella Cheese       
           ALDI-Exclusive Emporium Selection Marinated Mozzarella

    ---


       
     Gluten Free Baked Good        
           Pepperidge Farm Gluten Free Farmhouse Thin & Crispy Chocolate Chip
                                        Cookies

    ---


       
     Hard Seltzer                  
           Barefoot Hard Seltzers

    ---


       
     Ice Cream Bars                
           Drumstick Crushed It! Ice Cream Bars

    ---


       
     Keto Ice Cream                
           ALDI-Exclusive Sundae Shoppe Keto Ice Cream Pints

    ---


       
     Kid's Yogurt                  
           Siggi's Kids Yogurt Pouches

    ---


       
     Low Carb Bread                
           ALDI-Exclusive L'oven Fresh Keto Friendly Bread

    ---


       
     Mexican Ready-Made Meal       
           El Monterey Chicken Enchilada Entree

    ---


       
     Non-Dairy Frozen Dessert      
           ALDI-Exclusive Earth Grown Non Dairy Frozen Dessert Pints

    ---


       
     Oat Milk Dairy Alternative    
           ALDI-Exclusive Friendly Farms Oatmilk

    ---


       
     Parmesan                      
           ALDI-Exclusive Simply Nature Organic Shredded Parmesan

    ---


       
     Plant-Based Protein           
           ALDI-Exclusive Earth Grown Meatless Breakfast Patties and Links

    ---


       
     Popcorn                       
           Cheetos Popcorn

    ---


       
     Potato Chips                  
           Cape Cod Kettle Cooked Potato Chips- Sour Cream and Onion

    ---


       
     Power Bowl Entree             
           ALDI-Exclusive Whole & Simple Power Bowls

    ---


       
     Protein Bar                   
           S'mores ONE Bar

    ---


       
     Ready-to-Eat Mac & Cheese     
           ALDI-Exclusive Park Street Deli Refrigerated Macaroni & Cheese

    ---


       
     Shrimp Ready-Made Meal        
           Aqua Star MicroSteam Shrimp Scampi Bowls

    ---


       
     Snack Pack                    
           ALDI-Exclusive Happy Farms Cheesecake Snack Packs

    ---


       
     Soup                          
           ALDI-Exclusive Specially Selected Slow Cooked Soup

    ---


       
     Specialty Aged Cheese         
           Lidl Preferred Selection British Extra-Mature Cheddar Cheese

    ---


       
     Store Brand Chardonnay        
           Artie 2018 South African Chardonnay

    ---


       
     Store Brand Pinot Grigio      
           ALDI-Exclusive Elementalist Pinot Grigio

    ---


       
     Store Brand Red Wine          
           ALDI-Exclusive Peaks & Tides Pinot Noir

    ---

HEALTH, BEAUTY & PERSONAL CARE


          
            
                CATEGORY                                                       
              
              PRODUCT

                       ---


       
       Apple Cider Gummies            
     Nature's Truth Apple Cider Gummies

    ---


       
       At-home Teeth Whitening        
     Crest Whitening Emulsions

    ---


       
       Baby Probiotics                
     Align Baby Probiotic Drops, Colic Relief

    ---


       
       Body Lotion                    
     Vaseline Intensive Care Almond Smooth Body Lotion

    ---


       
       Body Wash                      
     Nivea Body Wash with Nourishing Serum

    ---


       
       Children's Cold and Flu Relief 
     Robitussin Children's Naturals Cough Relief + Immune Health Gummy

    ---


       
       Children's Multivitamin        
     Nature's Way Happy & Healthy Multivitamins

    ---


       
       Conditioner                    
     Garnier Fructis Treat Plumping Conditioner

    ---


       
       Denture Care                   
     Poligrip Cushion & Comfort

    ---


       
       Deodorant                      
     Secret Aluminum Free with Essential Oils

    ---


       
       Diapers                        
     Pampers Pure

    ---


       
       Dry Shampoo                    
     Batiste Waterless Cleansing Foam

    ---


       
       Electric Toothbrush            
     Hum by Colgate

    ---


       
       Eyeliner                       
     Maybelline Hypereasy Eyeliner

    ---


       
       Face Moisturizer               
     Cetaphil Healthy Glow Daily Cream

    ---


       
       Face Primer                    
     NYX Bare With Me Daily Moisturizing Primer

    ---


       
       Foundation                     
     It Cosmetics Your Skin But Better Foundation

    ---


       
       Immune Booster                 
     Natrol Elderberry Gummies

    ---


       
       Mascara                        
     Maybelline Lash Sensational Sky High Mascara

    ---


       
       Retinol Serum                  
     L'Oréal Paris Revitalift Triple Power LZR 0.3% Pure Retinol Night Serum

    ---


       
       Shampoo                        
     Head and Shoulders Clinical Strength Dandruff Defense

    ---


       
       Sunscreen                      
     Blue Lizard Australian Sunscreen

    ---


       
       Toothpaste                     
     Colgate Zero Peppermint Toothpaste

    ---


       
       Bedwetting Product             
     Ninjamas Nighttime Bedwetting Underwear

    ---


       
       Whitening Toothpaste           
     Colgate Optic White Renewal

    ---


       
       Women's MultiVitamin           
     One a Day Women's Multivitamin Fruit Bites

    ---

HOUSEHOLD


          
            
                CATEGORY                                      
              
           PRODUCT

                       ---


       
       Air Freshener                
     Febreze Light

    ---


       
       Air Fryer                    
     Ninja Foodi 2-Basket Air Fryer

    ---


       
       Cat Food                     
     Purina Pro Plan LiveClear

    ---

            CBD infused Pet Products     
     Veritas Farms Full Spectrum Hemp Oil Collection Chews

    ---

            Cordless Hand Blender        
     KitchenAid Cordless Variable Speed Hand Blender

    ---


       
       Dog Food                     
     Rachel Ray Nutrish SuperMedley's

    ---


       
       Dog Treat                    
     Public Goods Sweet Potato Fry Chews

    ---


       
       Dryer Sheets                 
     Bounce Dryer Sheets Pet Hair and Lint Guard

    ---


       
       Espresso Machine             
     Breville Bambino

    ---


       
       Fabric Enhancer              
     Downy Defy Damage

    ---


       
       Laundry Detergent            
     Tide Heavy Duty Hygienic Clean Power Pods

    ---

            Multi-Purpose Cleaning Spray 
     Microban 24 Antibacterial Multipurpose Cleaner

    ---


       
       Picture Hanger               
     3M CLAW Drywall Picture Hanger

    ---

Some takeaways from the 2021 BrandSpark American Shopper Study:

American Shoppers Sought One-Stop Shopping During the Pandemic
51% say that the convenience of one-stop shopping is even more appealing than the lowest prices, up 12 percentage points from 39% in the past year.

Conversely, only 41% say they go to multiple stores to get the best deals, way down from 58% a year ago. As Americans look to reduce their trips to the store, they have been willing to pay a little more. This behavior has positively impacted brand loyalty: a year ago 45% said they were less loyal to brands than previously but that reduced to just 35% to start 2021.

New Products
7 in 10 American shoppers "like trying new products" as they search for new experiences and superior performance, even as the COVID-19 pandemic has limited the range of their shopping trips.

50% say that "while shopping, I actively look through stores for products that are new and different," yet this decreased 7 percentage points in the past year as shoppers are less comfortable in-store during the pandemic. More than ever brands must ensure that they stand out in-store.

Shoppers have also moved to ecommerce, with 33% having ordered groceries online in the past year, up from 20% one year ago. New products should be supported online to reach these shoppers and open a new channel for product discovery.

On the positive side for brands, shoppers are now less price sensitive and more brand loyal. 7 in 10 say they try new products from the brands they trust.

Private label brands have strengthened their innovation credentials: While 46% believe the best new product innovations usually come from brand-name products: but this is down from 52% a year ago. We can see this reflected in ALDI's 18 winning products among this year's award winners.

Trusting Each Other to Determine What's Best
Shoppers are increasingly relying on the recommendations of other consumers to determine what to buy.

    --  68% say they are likely to buy a product that is recommended by others
    --  69% say they trust recommendations in the form of consumer-voted awards

American Shoppers Believe in Science Behind Product Innovation
Americans' belief that "research & development is constantly leading to better products" was maintained during 2020. At the high end, 71% believe that R&D is leading to better and better OTC health products.

Indulgence & Great Taste in Home Food Products
78% of shoppers agree that taste is the most important factor when buying food, up 5 percentage points as Americans look to mix it up as they eat more meals at home.

Americans are Balancing Enjoyment and Health
Shoppers are looking to balance taste and health, with 70% agreeing they are making changes to be live healthier.

    --  78% believe there is a lot they can do with food and nutrition to
        prevent illness.
    --  73% agree that indulgent foods that aren't the healthiest are still
        worth it sometimes, up 5 percentage points

About BrandSpark International
Founded in 2001, BrandSpark International is a boutique research and consulting firm that provides leading organizations with the clear direction they need to optimize brand positioning, ignite brand strategy, understand the evolving omni-channel shopper and prioritize growth initiatives. Best New Product Awards Inc. runs major awards programs Best New Product Awards and BrandSpark Most Trusted Awards, and consumer shopper site, www.ShopperArmy.com which is a community who test products and provide quality ratings and reviews, and shopper actions including shopping feedback surveys. Shopper Army also offers cash back at several online stores.

For more information or interview requests, please contact:
Victoria Kucera, Spotlight Media Relations, 212.489.8774, victoria@spotlightmediarelations.com
Kim Diamond, Best New Product Awards, KDiamond@BestNewProductAwards.com
Sales: Brian Kolb, Chief Brand Officer, ENVeritas, brian@enveritasgroup.com

View original content to download multimedia:http://www.prnewswire.com/news-releases/brandspark-internationals-2021-best-new-product-award-winners-announced-301235228.html

SOURCE BrandSpark International



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