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Appier unveils Generative AI integration across entire product suite to boost advertising, personalization, and data solutions
Friday, November 29, 2024
LLM technology powers intelligent business strategies across platforms, reflecting a long-term commitment to R&D and sustained growth
TAIPEI, Nov. 21, 2024 /PRNewswire/ -- Appier, a software-as-a-service (SaaS) company leveraging artificial intelligence (AI) to drive business decision-making, has announced the integration of generative AI (GenAI) technology across its entire product suite. This adoption of advanced Large Language Model (LLM) technology spans Appier's three major platforms--Advertising Cloud, Personalization Cloud, and Data Cloud. These upgrades are set to improve customer acquisition, retention, conversion, and data insights, driving operational efficiency and supporting smarter business decisions. This latest update underscores Appier's deep commitment to advancing R&D and reinforces its dedication to sustainable growth over the long term.
According to a McKinsey report, GenAI's impact on productivity is expected to contribute US$2.6 trillion to US$4.4 trillion annually to the global economy. Additionally, Gartner projects that by 2026, over 100 million humans will engage robocolleagues to contribute to daily tasks, emphasizing GenAI's swift transition into mainstream adoption, particularly in automation and content creation. In the future, advertising will evolve into a dynamic medium for meaningful dialogue between brands and potential customers. By leveraging real-time data insights and analysis, brands can generate timely ad creatives and compelling copy to foster stronger, two-way communication with their audiences. This innovative approach mitigates ad fatigue and drives greater marketing effectiveness.
To fully unlock GenAI's commercial potential, Appier has embedded AI-driven automation across every stage of the advertising and marketing journey. From core processes like audience segmentation to highly-personalized content creation and strategic optimization, Appier's AI-powered solutions adapt dynamically to the complex needs of today's marketers. By leveraging its powerful data moat, proprietary algorithms, and deep domain expertise, Appier empowers clients to transform into AI-first organizations, achieving higher ROI and sustaining a competitive edge in their markets.
Key GenAI-powered innovations in Appier's product suite include ad creative optimization and text variation, background image creation and image expansion, enhanced A/B message testing, knowledge bot, salesbot, customer journey copilot, onsite AI editor, and data analysis copilot for auto-generating reports within the customer data platform.
1. Advertising Cloud
-- Conversational advertising: Traditionally, creating ad content was
time-consuming, often struggling to accurately predict users' conditions
and deliver the right content. Today, GenAI enables dynamic ad creative
optimization, allowing ads to interact seamlessly with users in
real-time. By leveraging user-ad interaction data, it provides precise
insights into users' psychological states and behavioral patterns,
empowering brands to deliver the right message to the right audience at
the right moment.
For example, concise and impactful ads can target working professionals during their morning commute, while rich, detailed carousel ads are more suited for evening relaxation hours. Powered by GenAI, conversational ads enhance advertising performance and reduce deployment costs, paving the way for more efficient and impactful marketing strategies.
-- Image generation
-- Background image creation: Previously, marketers had to rent
photography studios to produce high-quality product images,
customizing backgrounds for special occasions to drive e-commerce
sales. GenAI can rapidly generate diverse, creative backgrounds
based on product features, tailoring them to various advertising
scenarios and target audiences. It can seamlessly integrate external
data like location, weather, and holidays to enhance conversion
rates. For example, it might create a mountain backdrop for
UV-resistant hats or water-splashed imagery for waterproof shoes,
subtly reinforcing the motivation to purchase.
-- Adaptive smart image editing: Online advertising offers numerous ad
placements. Traditionally, design teams had to create multiple ads
in various sizes to meet platform requirements. GenAI empowers
marketers to efficiently adapt images for numerous online ad spaces.
By uploading an image and selecting dimensions or zooming into
custom areas, the AI identifies the foreground and background,
generating images that seamlessly fit various ad formats or close up
an object to meet dynamic placement needs.
2. Personalization Cloud
-- Customer journey copilot: Marketers used to manually configure campaigns
across various channels, including eDMs, instant messaging, and web or
app push notifications, requiring substantial time and effort. With
natural language prompts and a co-pilot feature, marketers can easily
design omnichannel customer journeys. The system auto-generates
high-impact marketing plans to optimize customer engagement with minimal
resource investment. Fifteen pre-built templates support diverse
scenarios, including new user registration, welcome messages, product
promotions, and post-sale services, ensuring comprehensive customer
interaction and enhanced retention.
-- Enhanced message to show A/B testing: In the past, determining which
push message resonated the best often required two weeks of testing.
Now, an AI assistant intelligently distributes traffic across multiple
push versions while maintaining a control group. Through attribution
analysis, it identifies the version with the highest engagement -
measured by views, clicks, and conversions - and automatically adjusts
traffic distribution to prioritize top-performing pushes. GenAI
integration simplifies multi-version testing, enriching the user
experience. Future advancements will enable AI to predict optimal
message outcomes based on user behavior and historical data, identifying
the most effective message to show.
-- Knowledge bot: Skilled customer service representatives depend on
accumulated experience and continuous learning. Traditional chatbots, on
the other hand, frequently fall short, providing irrelevant answers when
not adequately trained. This intelligent knowledge bot, integrating LLMs
with Appier's proprietary technologies, can be trained on company
information, product descriptions, FAQs, and campaign URLs to build a
comprehensive understanding of the brand. It works seamlessly with human
agents to provide accurate responses, while a customizable key system
continuously improves its performance based on user feedback, enhancing
response accuracy over time.
-- Sales bot: Consumers exhibit diverse profiles and shopping behaviors
that vary depending on the context. They can be classified as casual
shoppers, impulse buyers, budget-conscious, research or gift-driven
customers. Factors such as product awareness, purchase intent, price
rage, urgency, brand loyalty, and emotional triggers all play a role in
influencing the likelihood of conversion or transaction. Appier's
salesbot is designed to accurately identify and address consumers'
personalized needs. From recommending new products and offering special
discounts to delivering time-sensitive deals and presenting gift
suggestions, the salesbot acts as a virtual sales assistant for
marketers. It not only guides purchasing decisions but also
significantly boosts conversion rates and enhances the overall user
experience.
-- Onsite AI editor: Traditionally, updating website content required
extensive design and IT support, often taking over a week to complete.
With GenAI, marketers can now create website templates by simply
inputting text or layouts, reducing cross-department collaboration time
from weeks to seconds. The system includes ten pre-built templates,
enabling the quick implementation of commonly used features such as new
product launches, product recommendations, and countdown timers.
3. Data Cloud
-- Data analytics copilot: Marketers often spend hours analyzing reports to
uncover business insights, and developing data analysts with specialized
expertise in analytics has proven challenging. With GenAI, they can
generate detailed reports in seconds using text prompts, providing
precise analysis of campaign outcomes and allowing clients to focus on
strategic decision-making. The data analysis copilot evaluates customer
behavior from initial brand contact to purchase, assesses the impact of
various channels on conversions, and supports real-time adjustments to
optimize marketing strategies.
With the seamless integration of GenAI, Appier delivers a powerful, streamlined solution that reinforces its leadership in intelligent business decision-making. These innovations simplify workflows, enhance productivity, inspire creativity, improve user experiences, and, most importantly, strengthen brand competitiveness. Appier remains committed to advancing AI-driven solutions that foster sustainable growth and drive business breakthroughs in the rapidly evolving AI landscape.
About Appier
Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier's mission is turning AI into ROI by making software intelligent. Appier has 17 offices across APAC, Europe and US and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information, and visit ir.appier.com/en/ for more IR information.
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SOURCE Appier
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